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Showing posts from December, 2024

A NEW YEAR CELEBRATION LIKE NO OTHER: EXPERIENCE THE GRANDEST MASCOT PARADE ONLY AT SM MALL OF ASIA

Over 200 Mascots and Performers Take Over SM Mall of Asia on January 1, 2025 Pasay City, Philippines – Get ready to kick off 2025 with a spectacular celebration at the highly anticipated MOA Grand Mascot Parade! On January 1, 2025, over 200 larger-than-life mascots from your favorite brands and movies and performers will take over SM Mall of Asia bringing your childhood heroes and beloved characters to life in an unforgettable day of fun, performances, a special meet-and-greet, and an exciting fireworks display. Giant Inflatables Take Over Seaside Boulevard – Bigger Than Ever! Welcome the new year with sights that are larger than life! Marvel at the giant inflatables, including MOA’s very own Mimi the Cat, Momo the Dog, Benny the Bunny, Bailey the Beagle, and a special guest appearance by Sola the Panda from SM Southmall. These are the perfect backdrop for unforgettable photos and core memories! Mascot Parade, Magic and Merriment at MOA Complex | 4:0...

Unveiling the Hidden Gems of Rizal’s Hometown

Aside from being the proud birthplace of the Philippines’ National Hero, Dr. Jose Rizal, Calamba, a vibrant city in the heart of Laguna province is also known as the “Spring Resort Capital of the Philippines” due to the multitude of resorts that can be found there. Highly accessible and with so much to offer, Calamba is just one of the many destinations the Department of Tourism (DOT) aims to highlight as it explores more tourism projects in Laguna. Dr. Jose Rizal’s legacy lives on in Calamba where history buffs can visit the Rizal Shrine and immerse themselves in the rich heritage of Laguna “Steeped in history and culture, the province of Laguna is brimming with tourism opportunities that will benefit locals and guests alike. The birthplace of our national hero, Dr. Jose Rizal, the location of the beautiful Mount Makiling and the Pagsanjan Gorge National Park, there’s so much to see and experience here. Calamba’s historical significance makes it a must-see destination for ...

SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children. This holiday season, SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.   Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids. An annual initiative of SM Cares, the SM Bears of Joy campaign empowers shoppers to spread holiday cheer by purchasing a pair of specially designed plush bears—one to keep and another to share. This year’s theme, “Hug-a-Mood,” introduced four charming bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ro...

Pet-influencers to the rescue: Cuteness for a cause!

  #PetsofTikTok step up to help save endangered marine animals.       December 2024, Manila, Philippines – The Philippines, located at the heart of the Coral Triangle, is home to some of the world’s most breathtaking marine life. But beneath the beauty lies a harsh reality—species like whale sharks, manta rays, and marine turtles are in danger, and they need our help.     Raising awareness about marine conservation hasn’t been easy—until a creative agency found a foolproof way to grab human attention. Enter the ultimate game-changers: pet influencers ! Yes, your furry friends are becoming the new face of marine wildlife advocacy. Dog and cat influencers have been appointed ambassadors for endangered marine wildlife, to help speak up for the cause.      Marine Wildlife Watch of the Philippines (MWW) teamed up with MullenLowe TREYNA to launch Animals for Animals PH . This brilliant campaign puts the irresistible charm of pets...

Unisol Unveils Sustainable and Stylish Uniforms Made from 100% Filipino Pineapple Fiber

Unisol’s PTF Chameleon Collection Unisol, a leading uniform provider based in Cebu, has announced the launch of its innovative Chameleon Collection, a line of uniforms crafted from 100% Philippine Tropical Fiber (PTF), specifically pineapple fiber. This groundbreaking initiative showcases Filipino ingenuity and promotes sustainable, durable clothing options. Founded by visionary entrepreneur Jonas Quilantang, Unisol is committed to supporting local industries and promoting environmentally friendly practices.  The Chameleon Collection embodies this commitment, utilizing PTF, a remarkable material known for its exceptional durability and wrinkle-resistant properties.  The pineapple fiber used in the collection can withstand up to 1000 washes, making it an incredibly sustainable and long-lasting choice for uniforms.  "We are proud to introduce the Unisol’s PTF Chameleon Collection, a testament to our dedication to innovation and sustainability," said Jonas Quilan...

Experience the Warmth of Filipino Care in Philippine Airlines’ New Film

This holiday season, Philippine Airlines (PAL) isn’t just flying travelers to their destinations — it’s taking them on an emotional journey. With its latest campaign "Care That Comes From The Heart,” the airline breathes life into its iconic tagline, "The Heart of the Filipino" through a film that celebrates the unparalleled warmth and care that Filipinos are known for. The centerpiece of the campaign is “Alaga” (Care), a glimpse into the innate narrative that dives into the day-to-day lives of PAL’s crew and staff. The film showcases their tender, yet meaningful acts of heartfelt care — small, genuine moments that reflect the essence of Filipino hospitality, where care transcends routine service to become deeply personal. Adding to its poignant appeal, the film is accompanied by the iconic OPM hit “Sundo.” With its timeless melody and heartfelt lines, the song resonates deeply with many Filipinos, perfectly complementing the film’s theme of care and connection while evo...