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POV: You’re Romanticizing Life with All These FIRSTS IN ZAMBOANGA at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane. Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again? Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view. Moments Become Worth Savoring All of a sudden, the food tastes better. You get to enjoy each meal as if ...
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SM City Zamboanga: Architecture Inspired by Vinta, Weaving, and the Art of the South

  ZAMBOANGA CITY, Philippines, March 2026 - SM Supermalls unveils SM City Zamboanga, its 90th mall in the Philippines, designed as an architectural expression of the culture and artistry of the Zamboanga Peninsula. The mall translates the city’s rich visual traditions into a contemporary lifestyle space where design reflects identity, heritage, and movement. Located along Mayor Vitaliano Agan Avenue in Camino Nuevo, the four level development spans about 61,000 square meters. The building rises with a modern silhouette that introduces a new architectural landmark for the city while drawing inspiration from the artistic traditions that define Zamboanga. The design narrative begins with one of the region’s most iconic symbols, the vinta. Known for its vividly colored sails, the traditional boat represents the maritime culture of the Zamboanga Peninsula and nearby island communities. Its geometric patterns and bold color combinations have become a visual signature of the region. Insi...
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Sun‑Powered Spaces: How SM Is Transforming Malls into Energy Hubs

To reduce congestion to the power grid and improve power availability to the communities it serves, SM Prime Holdings Inc. (SM Prime) has implemented the use of rooftop solar power systems across its properties and nationwide network of SM Supermalls.   Since its pioneering installation of solar panels over SM North EDSA in 2014, clean solar energy generated through SM is now large enough to power a city as large as Mabalacat, Pampanga or Mandaue, Cebu.     “The use of solar power enables SM Supermalls to elevate the service we provide to our customers by embedding sustainability into our daily operations,” said SM Supermalls President Steven Tan. “When Filipinos visit their most-loved SM malls, they are entering a space that actively helps preserve the environment through responsible resource management, reducing carbon emissions while ensuring more resources remain available for our surrounding communities.”   Maximizing space makes room for energy efficiency ...
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Egg Hunts, Parades, and More: Easter Comes Alive at SM Supermalls

  Bring out those bunny ears and celebrate Easter in SM Supermalls around the country. MANILA, Philippines, 27 th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max. Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike. After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots: Simmer into richness at Ninepot (SM North EDSA, SM City Clark) Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot. Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing. Indulge in a timeless bowl at M...
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Empowered Women, Empowered Learners: How Online Education (OEd) Is Expanding Access to Learning for Filipino Women

For many Filipino women, education is often postponed—not for lack of ambition, but because of competing responsibilities. Work, family, and caregiving frequently take precedence, leaving little room for traditional schooling. Yet across the country and even beyond its borders, more women are finding ways to return to learning on their own terms through Online Education (OEd). Through its fully online programs, OEd has quietly become an option for working mothers, overseas Filipino workers (OFWs), and shift workers who want to continue their education without stepping away from their everyday roles. Learning Between Shifts, Childcare, and Workdays For working moms, the idea of going back to school can feel unrealistic. Between managing households and meeting professional demands, fixed class schedules are often impossible to commit to. OEd’s online format changes that equation by allowing learners to study at their own pace, at hours that fit their routines. Some women ...
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Smart-supported Filipina athletes define what it takes to compete under pressure

Sam Bruce, Mika De Guzman, and Shaina Nitura on discipline and resilience in elite sport In high-level competition, toughness is rarely measured by volume or bravado. More often, it shows up in preparation, in restraint, and in the ability to stay composed when margins tighten and expectations rise. This Women’s Month, three Filipina athletes supported by Smart Sports competing in badminton, golf, and volleyball offer a clear picture of how that toughness is formed and sustained. Professional golfer Sam Bruce, top badminton player Mika De Guzman, and Queen Falcon Shaina Nitura operate in very different arenas, but their approach to competition reveals common ground: discipline over drama, process over impulse, and resilience under pressure. Consistency as a competitive edge In badminton, where rallies can stretch and decisions are made in seconds, control is everything. For Mika De Guzman -- 32nd SEA Games bronze medalist, Top 168 international, and 3x UAAP MVP in women’s badminton -- ...
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