Seen in PH

  Standing proudly along Cebu City's South Road Properties, SM Seaside City welcomes millions with its iconic architecture, world-class experiences, and vibrant spaces where shopping, dining, entertainment, and community come together.  CEBU , Philippines, 26th June 2026 - As Cebu continues to strengthen its position as one of the country's leading economic and tourism hubs, SM Supermalls is playing a vital role in shaping the region's growth through innovative destinations, elevated experiences, and strategic investments. Through the combined strengths of SM City Cebu, SM Seaside City Cebu, and SM J Mall, SM continues to create spaces that support commerce, tourism, lifestyle, education, and community development while enriching the everyday lives of Cebuanos. For decades, SM City Cebu has remained at the heart of Cebu's urban growth, serving as a trusted destination where generations of Cebuanos gather, shop, dine, learn, and celebrate life's milestones. As one of...

  MANILA , Philippines, June 2026 — The future of live entertainment in the Philippines shines brighter as the eye-conic SM Mall of Asia Arena has been recognized by IQ Magazine as one of the Top 20 Global Arena Stars of 2026, representing the Philippines among the world’s premier concert destinations, as determined by industry professionals. IQ Magazine recognizes SM Mall of Asia Arena in their 2026 Global Arena Guide cover. Photo Source: IQ Magazine. IQ Magazine is a leading global source of information for the live music and entertainment industry, providing credible insights from venue professionals to more than 100,000 industry stakeholders worldwide, including concert promoters, booking agents, festival organizers, and venue operators. SM Mall of Asia Arena represents the Philippines as one of the world’s most respected arenas. Since its inauguration in 2012, the SM Mall of Asia Arena has hosted over 2,400 events, welcoming some of the world’s biggest live music acts. In the...

  You know that feeling when you’re “just passing by” the mall, then suddenly you spot a store you didn’t expect or a food place that makes you change your plans? Yeah, this is that kind of update. This month, SM Supermalls across Luzon is serving up a fresh mix of lifestyle finds and food discoveries, from a viral one-stop shop making its regional debut to a Japanese curry spot that’s opening its first branch in SM. Here’s what’s new and worth checking out at your most-loved mall, SM Supermalls—All For You. Fresh Finds for Your Next Mall Run Whether you’re looking for affordable lifestyle picks, skincare essentials, or timeless wardrobe staples, these new stores are worth adding to your next stop! KKV If you love discovering cute, useful, and “wait, I need this” finds, KKV is your new happy place. Opening soon at SM Center Tuguegarao Downtown, this first-in-the-region lifestyle store is packed with beauty products, snacks, home finds, and everyday essentials that are hard to leave...

  MANILA , Philippines, June 2026 —For the first time in Philippine history, thousands of runners will take over one of the nation's most recognizable roads for a marathon unlike any other. On June 12 to 13, over 25,000 runners will gather at the SM Mall of Asia Complex for the Galaxy Manila Marathon Presented by SM Supermalls, a landmark race that will transform EDSA into the country's biggest running stage. Stretching from SM Mall of Asia to SM North EDSA and back, the historic 42-kilometer route gives runners a rare opportunity to race through the heart of Metro Manila on one of the country's most iconic roads. More than a marathon, it is a celebration of endurance, community, and national pride.                                                                        ...

Ms. Hanna Carinna Sy of SM Supermalls, together with the Book Nook team, receives the Autism Works Partner of the Year recognition from the Autism Society Philippines (ASP) during the Angels Walk for Autism event, honoring their commitment to building inclusive spaces and empowering individuals on the autism spectrum. SM Book Nook, the community reading and learning space of SM Cares , has been recognized by the Autism Society Philippines (ASP) as Autism Works Partner of the Year. The award recognizes organizations that contribute to advancing inclusive hiring and opening pathways for talents on the autism spectrum to thrive in the workplace. “We are deeply grateful to the Autism Society Philippines for this recognition,” said Shereen Sy, Pioneer of Book Nook for SM Supermalls. “We have always believed that the spaces we curate serve the higher purpose of welcoming its visitors, making them feel valued through the growth they encounter—whether reading through the learning materials...

  Learn to Bowl and PBF Youth Cup showcase every stage of the athlete journey Young athletes pose for a group photo with bowling legend Olivia “Bong” Coo during the Learn to Bowl Culminating Day and the first-ever PBF Youth Cup National Finals at SM North EDSA Bowling Center. MANILA , Philippines, 2 nd June 2026 — Every champion starts somewhere. For dozens of young bowlers, that journey took center stage at the Learn to Bowl Culminating Day and the first-ever PBF Youth Cup National Finals held on May 31 at SM North EDSA. Bringing together aspiring athletes, parents, coaches, and bowling enthusiasts, the event celebrated every stage of the athlete journey: from learning the fundamentals of the sport to competing at the national level. “SM Supermalls wants to be part of an athlete’s journey from day one to the day they become champions. We are committed to providing them with spaces and programs where they can polish their skills and enjoy the spirit of competition,” said Joseph F...

  Get a chance to win a MacBook Neo and Nothing Headphone (a) MANILA , Philippines, [June 4, 2026] — School season is just around the corner, and SM Supermalls has the latest gadgets to help students level up their studies! Cyberzone is the place to be for a back-to-school shopping experience that feels like a life upgrade. From laptops and peripherals to the latest smartphones, Cyberzone has the right gadgets to help students study smarter, create faster, and express their true selves.  “SM Supermalls is ready to provide students with the latest gadgets to power up their studies and co-curricular activities in the coming school year. Cyberzone has carefully curated the right gadgets and tools to match every student’s needs and lifestyle. With the right tools, students can confidently take on new challenges and unlock their true potential,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing.  Get a chance to win 1 of 5 MacBook Neos and excl...