MANILA, Philippines – SM’s beloved furry friends, Maki, Matty, Shasha, and Sera are bringing the magic of friendship and joy to more children and communities with their debut as this year’s Besties of Joy. The four loveable characters who were introduced this year as the band of official mascots for the SM Super Pets Club are now set to blend in fun and excitement to SM Cares’ Buy-One-Donate-One holiday campaign which transforms a simple plush toy purchase into an act of sharing, kindness, and community. "SM has always known Filipino mallgoers as generous advocates for empowered communities—whether it's by lending their time and effort to care for the environment or joining our pursuit for truly inclusive spaces,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “We see that generosity shine even brighter during the holidays for the Besties of Joy Campaign. Behind every Bestie bought are families choosing to give and communities coming together ...
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