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The New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience

Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. "Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most." Expanded and Reinvented Spaces Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand. In the first half of the year, SM cemented its status as the count...
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vivo brings Scotty Pippen Jr, Scottie Thompson together for exclusive fan meet-and-greet

MANILA, PHILIPPINES - Basketball fans will soon have a rare opportunity to see two standout point guards share one stage as vivo Philippines hosts an exclusive meet-and-greet featuring Memphis Grizzlies guard Scotty Pippen Jr. and PBA Most Valuable Player and Gilas Pilipinas standout Scottie Thompson. Set to take place on July 30 from 5 pm to 6 pm at the vivo Concept Store in SM Megamall, the event marks the first time vivo Philippines is hosting a fan meet-and-greet that brings together an NBA player and a PBA star in a single event. Fans can look forward to an afternoon of basketball stories, on-stage conversations, fan interactions, and exclusive opportunities to meet both players. "Basketball has always been one of the strongest passions shared by Filipinos, and we're excited to bring together two athletes whose journeys resonate with fans in different ways," said Liu Lu, Brand Marketing Director of vivo Philippines.  "This event is about giving fans a chance to...

Watsons Kicks Off Its Women’s University Tour, Empowering Young Women Through Trusted Wellness Conversations

  Students gather for the kickoff of the Watsons Women's University Tour at the Philippine Women's University, where healthcare experts and brand partners led discussions on women's health, wellness, and self-care For many young Filipinas, college is a season of discovery, bringing new friendships, independence, and opportunities. But it also comes with changing routines, new responsibilities, and health concerns, making self-care and understanding their bodies more important than ever. Recognizing the need for safe and open conversations, Watsons Philippines officially launched its Watsons Women’s University Tour at the Philippines Women’s University on July 10, bringing together students for a day of expert-led discussion, interactive activities, and practical wellness learning. Building on previous Watsons Women's campaigns, this year's WE: The Power of Women champions a community where women feel informed, supported, and empowered through every stage of life. Th...

OPPO Reno16 Series 5G Is Coming Soon to Capture Every First Barkada Moment

  Every barkada starts with a first. Your first spontaneous café hop with new college friends, your first weekend road trip together, or your first concert with people who soon become your favorite memories. These shared experiences deserve more than a quick snapshot. They deserve photos everyone will want to save, share, and remember. That's why OPPO is bringing the OPPO Reno16 Series 5G to the Philippines. Built around its Pocket Studio imaging experience and the all-new OPPO Bubble with Camera Remote View, the upcoming smartphone is designed to help every barkada capture their first moments together without leaving anyone out of the story. Professional-level imaging for every first barkada moment The OPPO Reno16 Series 5G is designed to make everyday photography feel more effortless and expressive. At the heart of its Pocket Studio experience are a 200MP Main Camera, a 50MP Ultra-Wide Selfie Camera, and Dual View Video, giving users the tools to capture group adventures, everyda...

CASIO Philippines expands local lineup with G-SHOCK “Bold Camo” Series and second J Balvin collaboration

  22 July 2026, Manila, Philippines — CASIO Philippines is expanding its local lineup this August with two highly anticipated releases: the G-SHOCK Bold Camo Series and the CASIO x J Balvin CRW001JB-9 Limited-Edition Ring Watch, both showcasing the brand’s continued evolution at the intersection of durability, design, and self-expression. Launching on August 1 is the G-SHOCK Bold Camo Series, which reimagines the DW-6900, GA-700, and GA-V01 models with matte camouflage finishes accented by radiant gold dials. The collection features an exclusive camouflage pattern that subtly conceals G-SHOCK's signature “G” mark, giving each timepiece a distinctive streetwear-inspired identity while preserving the toughness and reliability that have made G-SHOCK one of the brand's most recognizable collections. The new series offers a fresh interpretation of G-SHOCK’s signature designs by combining rugged performance with modern streetwear-inspired aesthetics. While introducing a bold new vi...

SM Cinema Brings the FIFA World Cup Final 2026 to the Big Screen

  PASAY CITY, Philippines, July 2026 - Football fans traded the stadium for the cinema as SM Cinema successfully brought the excitement of the FIFA World Cup 2026™ Final to the big screen through an exclusive Watch Party at the Directors Club and SM Event Screen of SM Aura Cinema. Presented by Visa, the event transformed the premium cinema into the ultimate venue for one of the world's biggest sporting spectacles, bringing together football communities for an unforgettable celebration made possible by its valued partners. As part of SM Supermalls' commitment to delivering maxed out experiences across the country's most loved malls, the event gave fans an unforgettable way to witness football history together. Long before kickoff, guests were already immersed in the electric atmosphere. The evening featured pre-match activities, interactive photo opportunities, and networking sessions before fans settled into the luxurious comfort of Directors Club cinemas to witness every ...

Why Public-Private Partnerships Matter More Than Ever for Filipino MSMEs

  How SM Supermalls and the Department of Trade and Industry are creating more pathways for entrepreneurs to grow PASAY CITY, Philippines — Starting a business has never been easier. Growing one remains the real challenge. As more Filipinos—particularly young entrepreneurs—turn their ideas into businesses, the conversation is shifting from simply encouraging entrepreneurship to creating the right conditions for MSMEs to scale sustainably.   According to the Department of Trade and Industry (DTI) , MSMEs account for 99.6% of all registered businesses in the Philippines , making them the backbone of the country's economy. Yet despite their significant contribution, many continue to face familiar barriers—limited market access, low business visibility, and the challenge of expanding beyond their first customers. These are challenges that neither the government nor the private sector can solve alone.    Increasingly, meaningful public-private partnerships are proving to...