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Stronger Futures Start Here as Job Opportunities Open Nationwide This Labor Day

  This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide . This brought together 650 employers and 17,400 jobseekers , with more than 1,000 Filipinos hired on the spot —a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes. But beyond the numbers are real stories—of courage, determination, and new beginnings. Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls. For jobseekers like France Barcial and Mark Andrei Jimenez the experience was life-changing. “Hindi ko po expected na ngayon din ako matatanggap, bakasakali lang po” he shared, hol...
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Chornobyl: A Warning That Still Matters Day of Remembrance for the Largest Man-Made Disaster in Human History

April 29, 2026 - The Embassy of Ukraine, in partnership with the Friedrich Naumann Foundation, marked the 40th anniversary of the Chornobyl catastrophe. Observed annually on April 26, International Chornobyl Disaster Remembrance Day serves as a solemn reflection on one of the most devastating nuclear accidents in history. The gathering not only honored the memory of those affected, but also underscored the urgent importance of preventing future disasters and advancing environmental security—particularly in the context of Ukraine. Chad Michael Briggs, Professor of Disaster Risk & Crisis Management, Asian Institute of Management and an expert in environmental security with extensive experience across Ukraine, NATO, and the European Union, shared his insights on the lessons of 1986 disaster and the environmental risks associated with modern military activity. The Chornobyl Nuclear Power Plant disaster - one of the largest man-made catastrophes in history. Its consequences continue to ...

VIKA Premium Activewear Debuts in the Philippines with “VIKA Her Game,” Igniting a New Era of Women’s Sportswear

  Designed exclusively for women who move, play, and empower, VIKA introduces performance-driven activewear that blends athlete-level engineering with elevated everyday style. (April 28, 2026) — VIKA, a new premium women’s activewear brand, officially launches in the Philippines with “VIKA Her Game,” a women-led pickleball invitational held at Athlete Central PH, OAX Complex in Cainta, Rizal.    Cinemalaya award-winning actress and “Rookie” star Pat Tinghuy, VIKA’s official Brand Ambassador, takes the court in full action—showcasing the brand’s refined design and performance-driven engineering at the VIKA Her Game launch. The launch marks VIKA’s entry into the local market with a clear proposition: to redefine women’s sportswear through performance innovation, refined design, and a deep understanding of how women move cross sport, training, and everyday life. “Our mission is simple: to create activewear that truly understands women,” said Ronald Villamin, CEO VIKA sportsw...

Largest gathering of advocates for People on the Spectrum in Southeast Asia:

SM Cares and the Autism Society Philippines (ASP) bring together 47,500 advocates nationwide for 2026 ASP Angels Walk with SM The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.  Thousands of participants gather at SM Mall of Asia Arena for the ASP Angels Walk for Autism 2026, demonstrating nationwide support for autism acceptance, accommodation and appreciation. For close to two decades, SM hosted the ASP Angels Walk as a celebration that aims to turn a long-standing advocacy into a meaningful celebration of inclusion, dignity, and hope. This year's celebration further expanded this advocacy by empowering communities through simultaneous walks acr...

Flowers, ice cream, or cake? Why not ALL with DQ’s Bloomberry Sweets collection!

Flowers have long carried meaning beyond their petals, often standing in for emotions we struggle to say out loud. Cakes, on the other hand, have long stood for celebration and togetherness, transforming an ordinary day into something worth remembering. As for ice cream…well, who doesn’t love ice cream? It’s a symbol of carefree fun, that’s for sure! This Mother’s Day, DQ is bringing these powerful symbols together through the new Bloomberry Sweets Collection, featuring creations inspired by flowers and heartfelt celebrations, transforming a familiar gesture into something more indulgent and shareable! Designed as a love language for every kind of mom, whether she is quiet and caring, strong and selfless, or endlessly nurturing, the Bloomberry Sweets Collection is the perfect way to say “thank you,” “we love you,” and “you matter” in the most delectable way! At the heart of the collection is the Bloomberry Cheesecake Burst Blizzard Cake (starts at P599), a 100-percent ice cream cake ma...

The Ultimate Summer Play with SM Supermalls x Tiktok Live

  In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan , and more to vibe check the ultimate summer hangouts here at your most loved SM!  Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE. This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You! Play All Day, LIVE! The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the...