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SM Supermalls Kicks Off the Christmas Season with Nationwide Tree-Lighting Celebrations

The countdown to Christmas begins October 16 in SM Megamall, bringing festive moments and holiday surprises to communities nationwide. The countdown to Christmas begins at SM Megamall! Get ready for the launch of Mega Holidays 2026 on October 16, as the mall prepares to welcome the most wonderful time of the year. MANILA, Philippines, 14th October 2026 – The most wonderful time of the year is almost here! Starting October 16, SM Supermalls will usher in the Christmas season with a series of tree-lighting celebrations nationwide, bringing families and friends together for the holiday traditions they look forward to year after year. From October 16 to 25, SM Supermalls from Luzon to Mindanao will unveil their Christmas centerpieces in a series of festive launches. Each celebration promises a holiday experience of its own, with lively performances, special appearances by Santa Claus, and the much-awaited countdown that will illuminate each mall’s Christmas tree. The designs and themes o...
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New Ways to Satisfy Your Cravings at SM Supermalls in Visayas

  Iloilo foodies, your monthly food plans are about to get a whole lot more exciting! 😍 Whether you're the friend who always suggests trying a new restaurant or the one who takes forever to decide where  to eat, SM Supermalls has a fresh lineup of dining spots worth checking out this month. From Italian comfort food and Japanese favorites to juicy steaks, four well-loved restaurants are making their first appearance in Iloilo and Western Visayas at SM City Iloilo. 👀 Ready to update your must-visit list? Here are four new reasons to head to your nearest SM Supermall this month. George & Onnie’s Good food and great company go hand in hand at George & Onnie’s! Bringing its comforting Filipino favorites to the Visayas for the first time, this well-loved dining spot serves up hearty meals, familiar flavors, and dishes made for sharing. Soon to open at SM City Cebu, it’s a new go-to for family gatherings, casual catch-ups, and satisfying cravings. Cibo Craving pasta? Say...

SM Seaside City Unites Entertainment, Tourism, and Lifestyle in Cebu’s Most Ambitious Destination Estate

SM Seaside City Cebu anchors a growing destination estate in Cebu, bringing together diverse experiences across entertainment, tourism, sports, lifestyle, and business.  CEBU , Philippines, 9th October 2026 - Cebu continues to strengthen its position as a leading destination for entertainment, tourism, business, and leisure, with your most-loved SM Seaside City Cebu at the center of an evolving destination estate that brings together some of the city’s biggest experiences. More than a retail destination, SM Seaside City Cebu is part of a wider ecosystem that brings entertainment, tourism, sports, dining, hospitality, business events, and lifestyle experiences together, creating more ways for Cebuanos and visitors to experience the city. From retail finds to active entertainment, SM Seaside City Cebu brings together a diverse mix of retail, dining, entertainment, and lifestyle experiences.   At SM Seaside City Cebu , retail, dining, entertainment, and lifestyle experie...

SM Seaside Cebu Arena Creates New Reasons to Visit, Stay, & Experience Cebu

  Concertgoers make their way to the SM Seaside Cebu Arena, Cebu’s newest destination for major entertainment and sporting events.  CEBU , Philippines, 2nd October 2026 - Cebu is becoming a destination where there is always another reason to stay a little longer. From major concerts and sporting events to shopping, dining, leisure, and new experiences, visitors can now max out their Cebu experience by turning a trip to a show or tournament into a full day—or even a weekend—of discovering what the Queen City of the South has to offer. For SM Supermalls, this growing mix of experiences at SM Seaside City Cebu and across the complex adds another dimension to Cebu’s tourism story, giving both locals and visitors more reasons to come, stay, and explore. The SM Seaside Cebu Arena has welcomed major acts including TJ Monterde, KZ Tandingan, and Yeng Constantino recently, giving music fans more reasons to visit and experience Cebu.  The arrival of major concerts at the SM Seasi...

SM Megamall Unveils the Philippines' First PAW Patrol-Themed Pet Park for the Ultimate Fur-kada Playground

A dedicated space for pets to roam, play, and socialize gets a new look at Mega Fashion Hall The revamped Paw Park is now open at Level 5, Mega Fashion Hall MANILA , Philippines, 18 September 2026 - Muddy pavements, shortened walks, a dog eyeing the door with nowhere to go. The rainy season can turn pet parenthood into a full-time indoor gig. But fret no more, because your most loved mall, SM Megamall has launched its remodeled Paw Park at Level 5, Mega Fashion Hall: a rain-proof playground designed specifically for pets to frolic and mingle freely with their fellow fur friends.  The revamp marks the Philippines' first PAW Patrol-themed pet park , launched alongside the local premiere of PAW Patrol: The Dino Movie – making it the perfect time to bring the whole family, fur babies included. In the film, the pups find themselves stranded on an uncharted island teeming with dinosaurs, where they must team up with a new friend to stop the mischievous Mayor Humdinger from putting the ...

Palawan Group, DSWD MIMAROPA Partner to Help 4Ps Families Build Financial Resilience

  From left: Missy Baldemor, Head of Palawan for Business; Lisa Castro-Sabado, Chief Business Development Officer of the Palawan Group; Princess T. Vagilidad, DSWD OIC Regional Director; and Gerald A. Antonio, DSWD OIC Regional Program Coordinator. Partnership brings financial knowledge and practical protection closer to Filipino families through Family Development Sessions For many Filipino families, building a better future begins with making the most of what they have today. Keeping up with household expenses, preparing for emergencies, finding ways to improve the family’s income, and making sound financial decisions are part of everyday life. The right information and support can make these decisions easier and help families prepare for what comes next. This is where the Family Development Sessions (FDS) of the Department of Social Welfare and Development (DSWD) MIMAROPA play an important role. As part of the Pantawid Pamilyang Pilipino Program (4Ps), the sessions provide famil...

October Just Got More Super: SM Supermalls Turns Family Weekends Into a Super Kids Universe

  From superhero makeovers and dance challenges to world cultures and Halloween adventures, SM Supermalls gives kids more reasons to play, explore, and discover what makes them super this October MANILA , Philippines, 1st October 2026 — Looking for something fun to do with the kids this October? Consider the family weekend plans officially sorted. This October, SM Supermalls is bringing the SM Super Kids Universe to life—a month-long celebration that puts kids at the center of fun, discovery, and learning. Across SM malls, little ones can step into different worlds to move, play, create, explore, and simply be themselves. Because in the SM Super Kids Universe, every kid is a Super Kid. Whether your child dreams of becoming a superhero, loves dancing to their favorite songs, enjoys discovering different cultures, or is already counting down to Halloween, there is something to look forward to every weekend. Week 1: Let Their Superhero & Princess Dreams Take Flight (October 3–4) ...

Sun Life Foundation’s Project SUNRISE continues to brighten futures for Cebu youth

Through Project SUNRISE, 125 high school and college students in Cebu City as well as the municipalities of Alegria, Daanbantayan, Medellin, and Minglanilla receive financial assistance for expenses such as miscellaneous fees, uniforms, and school supplies. The program is renewed annually and will continue until all the scholars graduate from college.   Sun Life Philippines Country Head and CEO JJ Moreno and Sun Life Foundation President Joy Castillo, Vice President Aleister Cruz, Executive Director Kristine Millete, and Program Lead Reiza Bañega join the Children of Asia team and community scholars at the Project SUNRISE launch in Cebu City. Launched in 2020, Project SUNRISE aims to help address a persistent challenge in the Philippines where one in four youth is out of school.    The program also supports the students’ holistic development through additional courses, career development orientation, and soft skills training to help strengthen their future employability. ...