SM Supermalls welcomes a dynamic lineup of first-in-Cebu brands. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city. “This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.” First in lifestyle: Discover new everyday essentials SM Seaside City Cebu and SM City Cebu are ushering in these lifestyle brands that blend practicality with global flair. Discover playful finds and everyday essentials at Flying Tiger Copenhagen. Flying Tiger Copenhagen (SM Seaside City Cebu) - Quirky Scandinavian designs and everyday treasures, now in Cebu. Gear up for your next adventure with Decathlon, now open at SM City Cebu. Decathlon (SM City Cebu) - High-quality sports and outdoor gear fo...