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A NEW YEAR CELEBRATION LIKE NO OTHER: EXPERIENCE THE GRANDEST MASCOT PARADE ONLY AT SM MALL OF ASIA

Over 200 Mascots and Performers Take Over SM Mall of Asia on January 1, 2025

Pasay City, Philippines – Get ready to kick off 2025 with a spectacular celebration at the highly anticipated MOA Grand Mascot Parade! On January 1, 2025, over 200 larger-than-life mascots from your favorite brands and movies and performers will take over SM Mall of Asia bringing your childhood heroes and beloved characters to life in an unforgettable day of fun, performances, a special meet-and-greet, and an exciting fireworks display.
Giant Inflatables Take Over Seaside Boulevard – Bigger Than Ever!
Welcome the new year with sights that are larger than life! Marvel at the giant inflatables, including MOA’s very own Mimi the Cat, Momo the Dog, Benny the Bunny, Bailey the Beagle, and a special guest appearance by Sola the Panda from SM Southmall. These are the perfect backdrop for unforgettable photos and core memories!
Mascot Parade, Magic and Merriment at MOA Complex | 4:00PM
Watch the magic unfold as iconic mascots march through SM Mall of Asia. From beloved animated characters to famous brand figures, this vibrant parade is guaranteed to bring joy to kids and adults alike. Join the spectacle starting at 4PM from the North Arcade to Pacific Drive, followed by an exhibition at the South Arcade and a grand finale at Seaside Blvd. 
High-Energy Performances at Seaside Boulevard
Following the parade, Seaside Boulevard will come alive with exciting performances! Experience high-energy shows by the MOA Marching Band, guest marching bands, spirited cheerleaders, and of course, more of your favorite mascots. The performances are sure to keep everyone entertained throughout the day.

Exclusive Meet and Greet– Your Chance to Get Up Close | 6:00PM
Don’t miss the chance to meet the stars of the parade! Head over to the Music Hall where you can take photos, and interact with your favorite mascots for a truly memorable experience. It’s the ultimate fan experience for families and enthusiasts alike!

Spectacular New Year’s Day Fireworks – A Dazzling Finale | 7:00PM
End the day with a bang! The MOA New Year’s Day Fireworks Display will light up the evening sky at 7:00 PM, bringing the festivities to a dazzling close with an unforgettable show.

Event Details:
Date: January 1, 2025
Time: 4:00 PM - 7:00 PM
Location: SM Mall of Asia Complex, Pasay City, Philippines
FREE ADMISSION 
Join us for the MOA Grand Mascot Parade and be part of this exciting New Year’s Day celebration. Whether you’re a fan of giant inflatables, cheerful marching bands, or beloved mascots, this event is perfect for families, friends, fans, and fun-seekers of all ages. Make this New Year’s Day one to remember!


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