Seen in PH

  Discover fun and adventure at Cebu Fun Park, one of the featured attractions within the SM Seaside Complex that brings recreation and leisure together in one destination.  CEBU , Philippines, 12th August 2026 - Cebu continues to strengthen its reputation as one of the country's most dynamic travel destinations, offering visitors a diverse mix of attractions, experiences, and activities that go beyond its renowned beaches and heritage sites. As part of its SM for Cebu commitment, the most-loved SM malls in Cebu continue to bring together shopping, dining, entertainment, recreation, and leisure experiences, giving both locals and visitors a maxed-out experience and more ways to discover, dine, play, and make the most of their time in the province. At SM City Cebu, visitors can experience a vibrant urban destination where shopping, dining, entertainment, and recreation come together in one convenient location. From leading fashion and lifestyle brands to the latest in technolog...

  Whether you're chasing your next gaming victory, upgrading your setup, creating content, or discovering your next collectible, Tech & Play Month at SM City Laoag brings every passion together in one destination.  Technology has changed more than the way people work, communicate, and play—it has transformed the way communities are built. Gaming has become a global spectator sport. Collecting has evolved into a thriving hobby culture. Content creation is now a career, while cosplay, trading card games, and pop culture fandoms continue to bring people together both online and offline. Recognizing this shift, your most loved SM Supermalls launches Tech & Play Month, a month-long nationwide celebration from August 1 to 31, transforming malls into vibrant destinations where technology, gaming, creativity, and fandom converge through immersive maxed-out experiences designed for today’s generation. More than a seasonal campaign, Tech & Play Month reflects SM Supermalls’ ...

  Thirty grand finalists from all over the country take the stage for their biggest adventure yet! MANILA , Philippines, 3rd August 2026 — For 17 years, SM Supermalls has been where young dreamers discover the first spark that ignites their journey to becoming the stars they aspire to be. This August 8, the country's brightest young talents will once again take center stage at the SM Little Stars 2026 Grand Finals at the SM Mall of Asia Music Hall, where the country's brightest young dreamers take their biggest step toward the spotlight. This year’s SM Little Stars continues to inspire thousands of children to showcase their talents in singing, dancing, and more. After six weeks of auditions across 68 of your most-loved SM Supermalls nationwide, more than 40,000 children aged 4 to 7 wowed audiences with their talent, confidence, and charm. Only 30 exceptional young dreamers earned a coveted spot in this year's Grand Finals. More than a talent competition, SM Little Stars g...

Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year. "Filipinos kept showing up for family, passions, and the moments that matter," said Steven Tan, President of SM Supermalls. "SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of 'My SM' - evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most." Expanded and Reinvented Spaces Pickleball dominates the sports landscape as SM Supermalls rapidly expands its nationwide courts to meet booming consumer demand. In the first half of the year, SM cemented its status as the count...

  How SM Supermalls and the Department of Trade and Industry are creating more pathways for entrepreneurs to grow PASAY CITY, Philippines — Starting a business has never been easier. Growing one remains the real challenge. As more Filipinos—particularly young entrepreneurs—turn their ideas into businesses, the conversation is shifting from simply encouraging entrepreneurship to creating the right conditions for MSMEs to scale sustainably.   According to the Department of Trade and Industry (DTI) , MSMEs account for 99.6% of all registered businesses in the Philippines , making them the backbone of the country's economy. Yet despite their significant contribution, many continue to face familiar barriers—limited market access, low business visibility, and the challenge of expanding beyond their first customers. These are challenges that neither the government nor the private sector can solve alone.    Increasingly, meaningful public-private partnerships are proving to...

No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall. Here's what's new at your most-loved mall, SM Supermalls! Gashapon Bandai A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next. Comma Café Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between! Yappari Yappari is now open on the Lower Ground Level of SM...

The P-Pop group will perform newly released songs The “On Demand” SM Supermalls Tour continues nationwide with stops at SM City Telabastagan, SM City Novaliches, SM City Sto. Tomas, SM City La Union, SM City Baguio, and SM Southmall, bringing BGYO closer to more ACEs nationwide. MANILA , Philippines, 17th July 2026 — P-Pop boy group BGYO is bringing their latest extended play (EP), “On Demand,” closer to fans nationwide through the “On Demand” SM Supermalls Tour, creating a maxed-out experience filled with music, entertainment, and special moments at their most-loved malls. Following the successful launch of the “On Demand” EP at SM Mall of Asia last June 6, BGYO has already kicked off the “On Demand” SM Supermalls Tour with successful stops at SM City Telabastagan and SM City Novaliches. The tour continues at SM City Sto. Tomas on July 26, SM City La Union on August 1, SM City Baguio on August 2, and SM Southmall on August 8. Through SM Supermalls, BGYO’s fandoms across the country c...