#PetsofTikTok step up to help save endangered marine animals.
December
2024, Manila, Philippines – The Philippines, located at the heart of the Coral Triangle, is home to
some of the world’s most breathtaking marine life. But beneath the beauty lies
a harsh reality—species like whale sharks, manta rays, and marine turtles are
in danger, and they need our help.
Raising
awareness about marine conservation hasn’t been easy—until a creative agency
found a foolproof way to grab human attention. Enter the ultimate
game-changers: pet influencers! Yes, your furry friends are becoming the
new face of marine wildlife advocacy. Dog and cat influencers have been
appointed ambassadors for endangered marine wildlife, to help speak up for the
cause.
Marine Wildlife Watch of the
Philippines (MWW)
teamed up with MullenLowe TREYNA to launch Animals for Animals PH. This
brilliant campaign puts the irresistible charm of pets to work for their marine
counterparts. After all, who can say no to a pup dressed as a whale shark or a
cat rocking a marine turtle costume?
How It
Works
Launched in
October 2024, the most adorable campaign to date rallies pet owners to dress
their dogs and cats in costumes inspired by endangered marine species like
whale sharks, manta rays, and marine turtles. The costumes, available in sizes
XS to Large for PhP800—aren’t just adorable; they help spread an important
message while stealing hearts online. Now you can turn your house pets into
professional attention-grabbers for a good cause.
Not a pet
parent? No worries! You can still support the initiative by purchasing an Ally
Certificate with a donation of your choice (PhP100, PhP300, or PhP500).
Every peso goes directly to MWW’s critical conservation efforts.
This
campaign taps into the irresistible charm of dogs and cats, which humans
apparently find impossible to say no to. #PetsofTikTok have elevated the budol
culture for the benefit of marine animals in need. And thanks to their viral
online content, they’ve inserted marine life conservation into trending TikTok
conversations. Dogs and cats are natural-born influencers after all.
Why It
Matters
The
Philippines is home to the third-largest population of whale sharks globally,
but only about 2,000 individuals have been documented since 2007. Meanwhile,
five species of marine turtles, some critically endangered, call Philippine
waters their home. And manta rays? They’re under-researched but just as
vulnerable, often targeted for their valuable gill plates for chinese
medicine.
MWW works
tirelessly on a volunteer basis to protect these marine creatures and their
habitats. By joining this campaign, you're not just dressing up your pets;
you’re giving these majestic marine animals a fighting chance.
Join The
Movement
Want to
turn your fur baby into a conservation icon? Head over to the Animals for Animals PH TikTok shop to snag a costume while supplies
last. Every costume purchased and every donation made brings us closer to
safeguarding the marine wildlife of the Philippines.
Let’s make
a splash for a good cause—because when it comes to saving the ocean, even the
tiniest paws and fluffiest butts can make a difference.
