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A New Wave of Tech Shopping opens at the 69th Cyberzone in La Union

 


La Union, Philippines — The surf capital just got a powerful tech upgrade with the grand opening of the 69th Cyberzone at SM City La Union last October 17, bringing together adventure, creativity, and innovation in one coastal destination.



Tech Meets the Coast

Set inside the newly opened SM City La Union—the 89th SM mall located in Brgy. Biday, San Fernando—Cyberzone offers a hub where lifestyle and technology converge. Designed to complement La Union’s laid-back yet dynamic energy, this latest branch invites tech enthusiasts, creators, and explorers alike to discover gadgets built for action and exploration.


A joyous congratulations among Mr. Hans Sy, Jr., President of SM Engineering Design & Development; Mr. Lawrence Sison, CEO of Power Mac Center, Inc.; and Mr. Steven Tan, President of SM Supermalls.


From waterproof cameras and smart fitness trackers to drones, rugged smartphones, and wireless speakers, Cyberzone caters to those who live life on the move—ready to capture every wave, trail, and sky-high moment. It’s the ultimate tech playground for creators and adventurers who thrive in motion.

Where Surf Culture Meets Innovation

SM City La Union is more than a mall—it’s a vibrant destination that mirrors Elyu’s rhythm. Visitors can enjoy a cold brew by the Boardwalk, catch a game at The Sandbox, and head to Cyberzone to gear up for their next creative or outdoor pursuit.


With interiors inspired by the movement of the sea—featuring fluid lines, native stone textures, and open, light-filled spaces—the mall reflects the perfect balance of nature, design, and technology. Skylights, greenery, and the Grand LED Staircase enhance the coastal ambiance, creating a space that’s as inspiring as it is innovative.


A Beacon of Art and Sustainability

At the heart of SM City La Union’s creative spirit stands Magwayen’s Chrysalis, an awe-inspiring installation by acclaimed Filipino artist Leeroy New. Crafted from bamboo and recycled materials, the piece embodies transformation and renewal—echoing both La Union’s artistic identity and SM’s commitment to sustainability.


Beyond aesthetics, SM City La Union champions green innovation through eco-friendly design features. A rainwater catchment system beneath the mall helps mitigate flooding, while energy-efficient lighting, natural ventilation, and locally sourced materials reflect SM’s ongoing pledge to environmental responsibility and community resilience.


Redefining the LU Lifestyle

With its blend of coastal charm, tech innovation, and sustainable design, Cyberzone at SM City La Union stands as a testament to La Union’s evolving identity—where community, creativity, and technology meet.



Discover your next adventure and explore the latest in tech at Cyberzone, located on the 2nd Level of SM City La Union, Diversion Road, Brgy. Biday, San Fernando. Find your nearest Cyberzone here.
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