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SM Supermalls kicks off the 100 days to Christmas with kindness

The world’s longest Christmas season just got merrier because SM Supermalls is ringing in the holiday spirit as early as September!

The countdown to Christmas begins at SM Supermalls nationwide this September 16!

This September 16, the country’s favorite destination officially kicks off the 100 Days countdown to Christmas with dazzling decorations, festive activities, and heartwarming surprises across all 88 malls nationwide. And this year, SM is making the holidays extra meaningful as it celebrates “100 Days of Kindness”—a nationwide campaign that brings cheer, joy, and generosity to millions of Filipinos. 


Spread kindness and make everyday moments brighter

Christmas at SM has always been about togetherness, joy, and giving. This 2025, SM Supermalls highlights acts of kindness as the true spirit of the holidays. 


Spread kindness this holiday season and be inspired by SM’s 100 Days of Kindness campaign.


From September 16 to December 25, SM will feature daily videos on its digital platforms featuring touching and inspiring acts of kindness through the “100 Days of Kindness” campaign, where shoppers may experience random acts of kindness such as surprise treats, warm greetings, and delightful gifts. Each day is a chance to make someone smile, reminding everyone that kindness, no matter how small, makes the season brighter.


Join the grand holiday kickoff

SM Supermalls is ushering in the 100 Days to Christmas with a festive lineup of activities. Mallgoers nationwide will be treated to a joyful Holi-Squad Mall Greeting, a simultaneous meet-and-greet that brings early Christmas magic to every SM mall. 





Get into the holiday spirit by visiting your fave SM mall! The cutest Holi-Squad, liveliest Holiday Décor, and most exciting activities await.


To complete the grand kickoff, shoppers will be delighted by the unveiling of the Happiest Holiday Décor, where malls transform into enchanting holiday destinations adorned with the iconic Holiday Grand Red Ribbon, symbolizing joy, unity, and the true spirit of Christmas.


Experience festive activities leading up to Christmas

The holiday festivities continue with a series of exciting events leading up to December. 



SM Supermalls nationwide are unveiling their centerpiece displays from October 20 onwards, so don’t miss out!


From October 20 onwards, SM malls will unveil their dazzling mall centerpiece displays, bustling holiday bazaars, Santa’s chair for warm holiday greetings, and special appearances from the Holi-Squad. 

On November 16, families and friends can lace up their shoes for the Holiday Santa Run, a fun-filled activity that brings together communities at SM Run Hubs. Adding a touch of magic, shoppers on December 6 can witness the enchanting Holiday Snowflakes Surprises, where a simultaneous confetti shower across selected malls will shower 100 lucky guests with special gifts from partner tenants. 


The festive spirit will fill the air as chorale groups serenade mallgoers with uplifting performances on World Chorale Day this December 8. To make weekends even more memorable, SM will host the Happiest Holiday Weekends throughout December, with Santa meet-and-greets, lively busking sessions, and heartwarming holiday carols for the whole family to enjoy.

What’s Christmas without holiday carols? Keep an eye out for World Chorale Day on December 8.


And this year, your fave Bears of Joy are getting a makeover! Welcome the SM Besties of Joy. For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas.


Shop, dine, and celebrate with special holi-deals

Shoppers can also look forward to SM Malls Online Holiday Deals from December 1 to 31, offering exclusive holiday gift specials and dining feasts perfect for gatherings with family and friends. Whether you’re ticking off your gift list or planning a memorable holiday meal, SM makes sure every celebration is filled with joy and convenience.


Celebrate the happiest, kindest Christmas yet at SM!

Celebrate the kindest Christmas yet at SM Supermalls.


With all these celebrations and surprises in store, SM Supermalls invites everyone to experience the happiest, kindest Christmas yet. From grand events to simple acts of giving, SM proves that the true magic of the season is found in kindness. 

The countdown has begun—because at SM, Christmas starts now!

To know more, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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