Negros Heritage Shines at the Grand Opening of HIMBON: The 39th Negros Trade Fair at SMX Aura

Negros Heritage Shines at the Grand Opening of HIMBON: The 39th Negros Trade Fair at SMX Aura

Taguig City, Philippines – September 23, 2025 – The country’s longest-running provincial trade fair officially opened today at SMX Convention Center, SM Aura, igniting a new chapter for Negros heritage and enterprise with its 39th edition, “Himbon” —meaning to gather.

Some of you may not remember that the Negros Trade Fair once found a home at the Megatrade Hall of SM Megamall in the mid-1990s. Back then, it was modest in scale but already brimming with the entrepreneurial spirit and artistry of the Negrense community. That same spirit has carried this fair forward across generations.

Opening day drew crowds of shoppers, guests, and supporters eager to experience the vibrant flavors and craftsmanship of Negros.

For the first time in nearly 20 years, the beloved Negros Trade Fair (NTF) returns to the spotlight at SM Supermalls, with its historic debut at SM Aura, uniting government leaders, business partners, and Negrense artisans in a powerful celebration of culture and creativity.

Authentic Negrense delicacies and heirloom recipes delighted guests, from artisanal sweets to savory specialties.

Hosted by the Association of Negros Producers (ANP) in partnership with SM Supermalls, the grand opening underscored SM’s commitment to championing Filipino MSMEs, providing a platform where tradition thrives alongside innovation.

“This fair is more than an exhibition — it is a gathering that celebrates the best of Negros. We are honored to host it here at SMX Aura, and to help ensure that Negrense heritage and creativity continue to thrive for future generations,” said Steven Tan, President of SM Supermalls.

The opening drew a dynamic mix of media, influencers, and Manila’s society personalities — amplifying the fair’s buzz both onsite and online.

A Vibrant Showcase of Negros’ Finest

Guests were treated to a feast for the senses across six categories:

• Food – Authentic Negrense delicacies, heirloom recipes, artisanal flavors

• Fashion – Handwoven textiles, sustainable wear, and modern heritage styles

• Gifts, Décor & Homestyle – Elegant handcrafted pieces rooted in Negrense artistry

• Natural & Organic – Skincare, wellness, and sustainable lifestyle finds

• Tourism – Destinations and cultural experiences from Negros

• Furniture & Furnishings – Export-quality designs inspired by Negros’ soul and soil

A Platform for Progress

What started in 1985 with just 30 vendors has grown into a national institution that nurtures MSMEs and elevates Negrense creativity onto the global stage. This year’s fair is the biggest yet — 139 exhibitors across 2,500 sqm — making it the largest showcase in the fair’s history. The 39th Negros Trade Fair runs September 23–28, 2025 at SMX Aura Convention Center, SM Aura. Visitors are invited to taste, shop, and experience the vibrant stories of Negros — all in one place.

Handwoven textiles and sustainable designs took the spotlight, showcasing modern takes on heritage wear.

About SM Supermalls – MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a bold new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Be part of this success story—visit msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today!