MANILA, Philippines – FitFlop Philippines, through its regional distributor WPI, is unveiling a new brand campaign featuring innovative collections, refreshed store concepts, and VIP ambassadors, bringing the brand’s signature blend of style and comfort closer to Filipino shoppers.
To mark the launch, WPI will host a special event at the Glorietta Activity Center, headlined by actress and fashion icon Heart Evangelista, the newly appointed FitFlop Philippines ambassador. The gathering will also welcome local influencers, media personalities, and fashion insiders to experience the brand’s latest showcase of style-focused, science-backed designs. The celebration will further highlight the newest collection by FitFlop Asia ambassador Song Hye Kyo, underscoring the brand’s commitment to comfort-led innovation each season.
Beyond its latest innovative collections, FitFlop Philippines is unveiling a refreshed store concept with a more premium, modern design aimed at elevating the shopping experience. Sleek layouts and stylish details create an engaging, inspiring space for customers to discover their footwear favorites.
More than a visual update, this transformation highlights WPI’s commitment to enhancing the FitFlop customer journey in the Philippines. Several new store openings are also planned in the coming months, expanding access to the FitFlop experience nationwide.
This season’s collection offers versatile styles for every generation, from Gen Z trendsetters to timeless classics. The second Song Hye Kyo Collection features refined, versatile pieces that seamlessly transition from day to night.
Global Ambassador Song Hye Kyo
Award-winning actress and fashion icon Song Hye Kyo leads the FitFlop Asia campaign, embodying the brand’s vision of effortless style and comfort. Beloved for her acclaimed roles in Descendants of the Sun, Autumn in My Heart, and Full House, she captivated audiences with her effortless beauty and undeniable talent. Beyond the screen, her elegance and trend-setting style have cemented her status as a household name across Asia. With her rare blend of grace, authenticity, and confidence, she perfectly embodies the FitFlop vision of style and comfort that resonates across generations.
In the Philippines, Heart Evangelista joins FitFlop as its newest local ambassador. Known for her impeccable style and influence both locally and abroad, Heart brings both elegance and sophistication that resonates with Filipino audiences.
At its core, FitFlop is about style that never compromises on comfort, a philosophy that WPI champions as the brand’s official distributor in the country. Each collection is crafted to keep up with the fast-paced lifestyles of Filipinos, whether at work, at play, or everywhere in between.
Shoppers can now explore the newest FitFlop collections at concept stores across Metro Manila, including SM Mall of Asia, SM City San Lazaro, and SM Megamall, SM North Edsa, SM Fairview and Glorietta with more nationwide openings to follow throughout the year.
Catch all the updates, drops, and behind-the-scenes moments by following FitFlop on socials: Facebook @FitFlopPhilippines, Instagram @fitflopphilippines, and TikTok @fitflopph.
