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VIYLine MSME Caravan Makes Its Next Big Stop at SM City Cabanatuan

 Nueva Ecija, gear up! From July 16 to 22, the VIYLine MSME Caravan is heading to SM City Cabanatuan to continue its mission of empowering Filipino micro, small, and medium enterprises (MSMEs)—one city at a time.

During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV pulled the ultimate prank on wife Viy Cortez—posing as a cameraman before revealing himself onstage

L-R: Cong TV, Viy Cortez, Ivy Cortez and Rolly Cortez at the MSME Caravan at Sta. Rosa

Following its successful legs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, and Fairview, this traveling caravan powered by VIYLine Group of Companies, in partnership with SM Supermalls, has become a well-loved destination for discovering proudly local brands that are making waves in beauty, food, fashion, wellness, and more.

Fans, followers and mallgoers had the chance to meet and greet popular influencers who are also proud entrepreneurs. From left to right: Krissy Achino, Pau Sepagan, Khakha Villes, David Inere, Emil Langgomes, Cedrick Mateo, Ericson Apelado, Raymund Arago, Jepoy Pelingo during the VIYLine MSME Caravan at SM City Santa Rosa.

This July, mallgoers in Cabanatuan will get the chance to explore a curated lineup of emerging Filipino brands, connect with passionate entrepreneurs, and shop thoughtfully-made products that carry the heart and hustle of local communities.

Joining the SM Cabanatuan leg of the Viyline MSME Caravan is the social media sensation Vince Flores (Tito Vince) and Toni Fowler (Mommy Oni), along with her skincare brand — FAB!

“Through the VIYLine MSME Caravan, we’re able to open doors for local businesses to thrive by giving them prime mall exposure and opportunities to connect with more customers,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We’re proud to bring this initiative to more regions and keep the support for MSMEs growing strong.”

Students from National University (NU) strike a pose with popular influencer and VIYLine MSME Caravan mainstay host Krissy Achino during the Santa Rosa leg of the event. 

More than a pop-up market, the caravan is a celebration of Filipino resilience and creativity. Expect budol-worthy deals, interactive booths, and surprise appearances that make every visit fun, inspiring, and memorable.

Crowds flock to the VIYLine MSME Caravan at SM City Fairview, showing strong support for local brands and small businesses.

More than a pop-up market, the caravan is a celebration of Filipino resilience and creativity. Expect budol-worthy deals, interactive booths, and surprise appearances that make every visit fun, inspiring, and memorable.



About SM Supermalls MSMEs


Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to champion Filipino entrepreneurship by providing vibrant spaces and meaningful support for MSMEs across its 88 malls in the Philippines. For four decades, SM has grown hand in hand with local businesses—empowering pioneers, nurturing new ventures, and building resilient communities through inclusive programs that spotlight homegrown talent, innovation, and the Filipino spirit of enterprise. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!
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