The WOMENBIZ | WOMEN STRONG Trade Fair successfully wrapped up back-to-back legs at SM City Cebu from July 4 to 6 and at SM Megamall from July 8 to 10, bringing together some of the country’s most inspiring women entrepreneurs under one empowering roof.
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| Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon |
Organized by WomenBizPH in partnership with the Department of Trade and Industry (DTI) and SM Supermalls, the trade fair spotlighted a diverse range of women-led micro, small, and medium enterprises (WMSMEs) offering fashion, crafts, food, and innovative homegrown products. From proudly local delicacies to globally competitive designs, the fair was a celebration of women’s ingenuity, resilience, and contribution to nation-building through enterprise.
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| WomenBizPH organizers, pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Cebu. |
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| Healthy never looked (or tasted) this good! Coco chips, banana chips, and chocolate crunch made of coconut are guilt-free, all-natural snacks straight from women-led food ventures. |
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| Self-care the Cebuana way! Artisanal soaps and body butters infused with local ingredients offer a naturally nourishing treat — lovingly made by women for women. |
More than just a bazaar, the event served as a vibrant venue for capacity-building and collaboration. Daily knowledge-sharing sessions were held, where guest speakers — including industry leaders, government officials, and successful entrepreneurs — shared insights on market access, trade opportunities, and digitalization strategies for WMSMEs.
Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall.
The Women Strong Network, an initiative formed by WomenBizPH in collaboration with DTI, has grown to a robust community of 600+ members since its founding in 2021. The network continues to serve as a platform for building business resilience, fostering innovation, and creating access to markets for women entrepreneurs across the country.
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| As WomenBizPH Chairperson Mylene Abiva aptly said, “Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.” |
At both SM Cebu and SM Megamall, Best in Sales and Best in Booth Design awards were handed out during the Capstone Ceremonies — with winners receiving tools to help digitize their operations, including brand-new laptops.
The success of this two-leg hybrid trade fair reinforces the role of public-private partnerships in pushing the women entrepreneurship agenda forward. SM Supermalls, as a committed venue partner, continues to advocate for inclusive economic participation by providing platforms where MSMEs — especially women-owned enterprises — can shine.
About SM Supermalls MSMEs
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues to champion Filipino entrepreneurship by providing vibrant spaces and meaningful support for MSMEs across its 88 malls in the Philippines. For four decades, SM has grown hand in hand with local businesses—empowering pioneers, nurturing new ventures, and building resilient communities through inclusive programs that spotlight homegrown talent, innovation, and the Filipino spirit of enterprise. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today
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