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0917 Lifestyle’s new Sanrio Collection merges style, fun, and function

 Get ready to add a splash of cuteness to your wardrobe and tech accessories! 




0917 Lifestyle, known for bringing passion and creativity to everyday essentials, is rolling out the 0917 Sanrio Collection, the latest must-have collaboration that blends nostalgia, fashion, and function.


As Globe’s premier online shop for apparel and tech accessories, 0917 Lifestyle has partnered with global icons such as Disney, Marvel, Star Wars, Spongebob, SM Entertainment, and more to bring fans high-quality, collectible items.


Expanding its legacy of successful collaborations, 0917 Lifestyle teams up with Sanrio, the renowned Japanese company behind Hello Kitty, the beloved little girl with a red bow that has been capturing hearts since 1974.


Sanrio is also home to many other beloved characters such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, Gudetama, Aggretsuko, Chococat, Bad Badtz-Maru, and Keroppi, making it a natural fit for 0917’s ever-expanding selection of exclusive partnerships.


The excitement kicks off with a wave of adorable fashion, as the first drop of the 0917 Sanrio Collection brings Hello Kitty-themed apparel to the spotlight in early March. 


As the collection grows, fans can look forward to even more unique finds, including gadget accessories designed to add a pop of personality to everyday tech.


“Partnering with Hello Kitty allows us to bring a fresh and nostalgic experience to our customers,” said Ramdy Arcilla, Head of 0917 Lifestyle. “This collection embodies the joy and creativity that both brands stand for, offering fans a unique way to celebrate their favorite characters through trendy and functional pieces.”


With 12 delightful designs, this collection is a treat for Hello Kitty lovers of all generations, offering something fun and fresh for every fan. Alongside stylish adult apparel, the collection will also feature two exclusive shirt designs for kids. 


To complement the lifestyle selection, the second drop will introduce gadget accessories, including a power bank, speaker, and true wireless earbuds— all inspired by Hello Kitty’s timeless charm.


0917 Lifestyle keeps the pop culture magic alive with this latest launch, proving once again that fashion and fandom go hand in hand. Whether fans are looking to upgrade their wardrobe or add a playful touch to their gadgets, the new collection promises something for everyone.


The 0917 Sanrio Collection will be available online at 0917lifestyle.com, as well as through LazMall, ShopeeMall, and Globe Stores nationwide. Fans can explore the collection and get their hands on limited-edition items while supplies last.
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