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Sun Life showcases the power of a secure income in new campaign featuring Donny Pangilinan

 

MANILA, PH – March 2025 – In the Philippines, Gen Z and Millennial employees have been showing  higher levels of passivity when it comes to their career as they are still focusing on basic achievements,  such as gaining more income. Consequently, they are not able to work towards their desired goals and  aspirations. 

To address this, Sun Life Philippinesrecently released a campaignthat aims to empower Filipinosto chase  their dreams with its latest offering, Sun Life Secure Income. The campaign is centered on a vibrant new  series of digital advertisements featuring actor and TV personality, Donny Pangilinan, and a catchy new  tune that is sure to get Filipinos singing along. 

Sun Life Secure Income offers a guaranteed payout of 6%1, the highest in the market, making it an ideal  solution for individuals looking to achieve their financial goals of saving for life milestones and protecting  their income for their basic living expenses. Whether it’s putting a downpayment on a dream condo,  fueling a budding business venture, or gaining extra funds for gadgets and travel, Sun Life Secure Income 

provides the financial freedom and peace of mind Filipinos deserve. 

“We developed this product and campaign driven by a deep understanding of the dreams and aspirations  of Filipino Gen Zs and Millennials," said Carla Gonzalez-Chong, Chief Client Experience and Marketing  Officer of Sun Life Philippines. "Donny Pangilinan’s charm and the infectious melody of our new jingle perfectly capture the essence of Sun Life Secure Income as a product that will enable our Clients to  

achieve their financial goals while enjoying a lifetime of protection. We believe this campaign will  resonate deeply with Filipino Gen Zs and Millennials who are actively looking for product solutions that  can help them achieve their aspirations." 

1The guaranteed annual payout of 6% of the Face Amount starts at the end of the sixth policy year until age 100.

Through relatable scenarios, Donny Pangilinan’s energetic presence, and the irresistible rhythm of the  campaign’s jingle, the new digital advertisements of Sun Life Secure Income showcase how the product  can turn their aspirations into reality. 

To learn more about Sun Life’s newest campaign, visit www.sunlife.co/SixPercentForLife.To learn more  about Sun Life Secure Income, visit www.sunlife.co/SunLifeSecureIncome.  

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