Skip to main content

Kicking off a daebak 2025: Bonchon Philippines celebrates 15 Years of Captivating Flavors, Innovation, and Growth

 

Bonchon Philippines, the popular Korean Fried Chicken brand that has taken the Filipino fast-casual world by storm, is celebrating its incredible 15-year journey marked by delicious flavors and exciting milestones, including taking home InfluentialBrands® Top Brand 2024 in the Korean Restaurant Category.

As the brand celebrates its 15th anniversary, Bonchon Philippines is not only reflecting on its rich history and this remarkable recognition, but is also gearing up for an exciting 2025 with a refreshed look and ambiance in key locations, new store openings, and a host of exciting new menu items that are sure to keep customers coming back for more.

Named Top Brand 2024

Bonchon Philippines’ commitment to Korean flavors and innovation was recently recognized when it was awarded the prestigious title of Most Influential Brand in the KOREAN RESTAURANT Category by InfluentialBrands®.

Leveraging on more than 20 years of business knowledge, know-how and expertise in Asia, InfluentialBrands® is the premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia. This accolade highlights how Bonchon Philippines has helped popularize the now-beloved Korean fried chicken and other Korean-inspired dishes in the country.

Reaching Philippine shores in 2010, Bonchon Philippines quickly became a favorite among Filipinos by introducing founder Jinduk Seo's passion for Korean comfort food that led him to craft the ultimate crispy, tender, and flavorful Korean Fried Chicken.

Bonchon Philippines stays true to its Korean flavors while innovating for the Filipino palate. In 2024, new offerings include Rosé Tteokbokki, a creamy, spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and spicy flavors. The Beef Stew, now served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless, flavor-packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet milky treat.

Bonchon Philippines continues to grow, unveiling a refreshed look in 2025. Select revamped spaces enhance the dining experience, blending Korean flair with a relaxed vibe to welcome both loyal customers and new visitors, and as the brand celebrates 15 years in the country, Bonchon stans will be treated to more exciting new dishes that will keep them coming back. Fans can look forward to knowing more in the months ahead.

“Bonchon Philippines’s 15th anniversary isn’t just a celebration of the past; it’s a glimpse into an exciting year filled with even more flavor, growth, and unforgettable dining experiences brought to you by Scottland Food Group. We thank you all for being part of our journey and look forward to sharing more exciting news in the coming months,” said Scott Tan, Managing Director of Scottland Food Group Corp.

SFGC’s growing legacy

Scottland Food Group, founded by Scott Tan, has been a key player in bringing diverse international flavors to the Philippines. Bonchon was introduced to Philippine shores by Scott Tan in 2010, quickly becoming a household name for its signature Korean-style fried chicken. Scottland Food Group also operates other innovative dining concepts, including Japanese fast-casual chain Go Bento, the creative Korean-inspired pizza brand Eat Pizza, and the Singaporean chain of mass-market, retro-ambience cafés selling toast products Ya Kun Kaya Toast.

The group's commitment to introducing new flavors to the Philippines reflects a valuable support for the diversity of cultures and cuisines from around the world — a testament to the warm and welcoming nature of the Filipino palate. Through strategic innovation and a deep understanding of local tastes, Scottland Food Group continues to shape the evolving food scene in the country.

With store openings on the horizon, award recognition, and exciting menu launches, the future is bright for this Korean Fast Casual Restaurant, and fans can’t wait to see what’s next! Satisfy your #KoreanCravings and visit the Bonchon brand near you! For more information about Bonchon, just go to www.bonchon.com.ph or visit their social media pages!
Labels:

Comments

Post a Comment

Popular posts from this blog

All SM Malls Unite for Cebu: A Nationwide Call to Hope and Empowerment

  All SM malls across the country light up in green to symbolize hope and unity for communities in Cebu affected by Typhoon Tino—reflecting the Filipino spirit of bayanihan and compassion during times of adversity. In the aftermath of Typhoon Tino , SM Supermalls, through SM Foundation and SM Cares , has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. With the campaign’s message, “HOPE calls for an empowered community,” SM invites Filipinos across the country to extend compassion and generosity—uniting to bring grace, hope, and strength to those in need. SM City Cebu’s Christmas centerpiece glows as part of the “All SM Malls Unite for Cebu” campaign. The lighting ceremony, held on November 13, brings together SM employees, partners, and local stakeholders to express solidarity with those impacted by the recent typhoon. Lighting the Way for Cebu The initiative was launched duri...
Post a Comment
Read more

A Dozen Delicious Reasons to Dine at SMDC

Looking for your next food trip? These dining spots inside SMDC properties are lowkey, amazing and worth a visit whether you live nearby or are just dropping in. From Japanese beef bowls to Tagaytay cafés with a view, these places offer more than good eats. They bring flavor, vibe, and convenience to everyday dining. Here’s where to eat when hunger strikes: 1. Liminvl Coffee – SMDC Strip at Wind Residences, Tagaytay Liminvl Coffee at SMDC Strip at Wind offers approachable specialty brews in a cozy, home-like space where residents, office workers, and coffee lovers gather; their best-seller is the Apricot Latte, a smooth espresso topped with apricot-infused foam, while favorites like the Americoco, Mushroom Melt, Fish & Chips, and hand-brewed pour-overs keep guests coming back, with seasonal coffee mocktails, an expanded food menu, and upcoming workshops making it a true community hub. Price Range per Head: 400-700 Link: https://www.instagram.com/liminvlcoffee?igsh=MWRhYmVpcHlpbnB5N...
Post a Comment
Read more

SM City Santa Rosa’s Pride Pheerayde 2025: A Dazzling Celebration of Love, Inclusion, and Community

  SANTA ROSA, LAGUNA — A wave of color, music, and  colorful pride filled SM City Santa Rosa as the mall hosted its biggest and brightest celebration of the LGBTQIA+ community to date — Pride Pheerayde 2025 .  The event, held in celebration  of Pride Month, marked a historic first among SM malls in Laguna, and drew an overwhelming show of support from the community, local leaders, and partner organizations. With the theme “Celebrate Pride   Love,” the event turned the mall amphitheater was transformed into a hub of celebration and entertainment. Attendees were treated to a dynamic lineup of performances by talented drag queens, youth advocates, artists, and allies—bringing color, creativity, and courage to every corner of the celebration. A sea of rainbow pride floods SM City Santa Rosa’s main atrium during Pride Pheerayde 2025 — complete with drag queens, rainbow installations, and an electrifying atmosphere of love and inclusion. A true show stoppers were the Mila...
Post a Comment
Read more