For many Filipinos, Europe is the ultimate dream destination – a place of breathtaking landscapes, rich history, and cultural treasures. Now you don’t need to travel far to experience its charms. Landers Superstore, the fastest-growing membership retail chain in the country, is hosting THE BIGGEST EUROPEAN FESTIVAL this month, to put the spotlight on European excellence and bring beloved European products closer to home.
The Grand Launch of the European Festival 2025 kicked off in style with a ribbon-cutting ceremony, joined by European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, British Embassy Representative Windy Añonuevo, celebrities Carla Abellana and Daniel Matsunaga.
Drawing from the overwhelming success of Japan Fest last year, Landers Superstore is raising the bar even higher for this festival with more premium European brands on display, more deals to love and more exciting activities that will transport you to the streets of Paris, Rome or Madrid. Whether you’re a fan of fine European delicacies, a culture enthusiast, or simply looking for something to do on a weekend, Landers Superstore’s European Festival promises a grand celebration that’s too good to miss.
Celebrities and influencers gathered for a stunning photo op in front of the Arc de Triomphe replica inside Landers Superstore Arca South, capturing the essence of European elegance at the European Festival 2025 Grand Launch.
European Festival Grand Launch
To kick things off, Landers Superstore held a grand launch for the Biggest European Festival at Landers Arca South last March 5, 2025. The event commenced with an electrifying flamenco performance by AXIS, setting the tone for a truly immersive cultural experience.
Landers Superstore Deputy Chief Executive Officer Bill Cummings welcomed guests at the European Festival 2025 Grand Launch, highlighting strong Euro-Filipino ties and Landers’ commitment to world-class shopping experiences.
The ribbon-cutting ceremony was led by Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, British Embassy Representative Windy Anonuevo, and celebrities Carla Abellana and Daniel Matsunaga.
European Chamber of Commerce of the Philippines Executive Director Florian Gottein highlighted the importance of Euro-Filipino partnerships at the European Festival 2025 Grand Launch, celebrating cultural and economic collaboration.
Bill Cummings, in his welcome remarks, emphasized the significance of the event, calling it Landers’ most ambitious showcase to date. “Through the years, we’ve hosted incredible festivals featuring top brands and products from all over the world. Each one was a step forward in our mission to bring global excellence closer to our members. This time, we’re taking things even further. The Landers European Festival is a celebration of excellence, authenticity, and discovery, featuring over a thousand premium European finds—from beloved household names to new brands you’ll surely love.”
He also underscored the festival’s unique experiential aspect, encouraging members to take part in the Landers European Festival Caravan. “Beyond just shopping, we’ve prepared immersive and fun-filled experiences that will transport you to Europe. You can taste, explore, and sample our premium selection for free while also enjoying booths that offer cultural exchange and other fun-filled activities.”
Ambassador Utray and Director Gottein also expressed their enthusiasm and support for the festival, highlighting its role in strengthening economic and cultural ties between Europe and the Philippines.
Experience European excellence firsthand
Celebrities Carla Abellana and Trina Candaza
Celebrity Twins Joj and Jai Agpangan with actor Thou Reyes
Influencers and celebrities had fun getting their portraits drawn during the live caricature sketching session, adding a creative touch to the European Festival 2025 experience.
The highlight of the festival is the European Festival Caravan, a special in-store event that will let members experience European excellence up close and personal. The stores will be transformed into charming European-inspired streets lined with food stalls and exhibitor booths. There, members can indulge in free samples of European delicacies, avail exclusive deals from travel agencies specializing in Europe tours and engage with organizations promoting European arts and culture.
Street artists will provide free caricature portraits to members with a minimum P500 single-receipt purchase from Landers Central while Human Statues will provide entertainment to members.
The caravan will make its first stop at Landers Arca South on March 7 to 9, followed by Landers Nuvali on March 12 to 16, Landers Otis on March 19 to 23 and Landers Arcovia City on March 26 to 30.
Shop and save on premium European products
Running alongside the caravan is The Biggest European Festival Sale, happening from March 7 to 30. This sale is the perfect opportunity to indulge in the finest European finds at 50% OFF and Buy 1 Get 1 deals. From tasty snacks to bath and beauty essentials, this sale makes it even easier than ever to enjoy authentic delights from Spain, Italy, UK, Germany, and France, among others.
Get special deals at Landers Central and Doppio
Guests enjoyed free tastings of Prime Hydration Strawberry Watermelon from the UK and Chios Gardens Pink Lemonade from Greece—both available for sale at the European Festival 2025.
Members can also enjoy exciting promo deals at Landers Central and Doppio, including P100 OFF on 18” whole pizza (any flavor), P170 ONLY on Jamon Creamy Truffle Pasta (regular price P189), and 50% OFF on Iced Spanish Latte. These exclusive dining offers make the European Festival even more rewarding for food lovers looking to indulge in delicious flavors at unbeatable prices.
Join the BIGGEST European Festival in town!
The European Festival 2025 Grand Launch opened with a captivating Flamenco dance performance, setting the stage for a vibrant celebration of European culture, music, and traditions.
Don’t miss this chance to indulge in European wonders and score massive savings on premium European products. Sign up or renew your membership and be part of the BIGGEST European Festival in town. Membership fees are currently priced at P700 for Premium Membership and P1,200 for Business Membership. You can maximize your shopping experience further with the Landers Cashback Everywhere Credit Card, which lets you earn up to 5% cashback on all purchases, anywhere you shop.
See you at Landers European Festival – and discover why your membership means MORE at Landers!
Comments
Post a Comment