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30,000 strong celebrate the launch of SM Active Hub

 The Philippines’ largest sports playground kicks off with pickleball and running.

SM Supermalls has unveiled the SM Active Hub, ushering in the nation's largest sports experience, launched at the SM Mall of Asia (MOA) on March 9, 2025. This initiative, coinciding with the Filipina CEO Circle’s 2025 Women's Run PH at the SM MOA Concert Grounds and the annual SM2SM Run from SM Seaside City Cebu to SM City Cebu, drew a remarkable total of 30,000 participants across various activities, solidifying its status as the biggest partnership and largest playground of its kind in the Philippines.

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 (L-R): Run with Pat founder Patrick Rubin, Toby’s Sports President Toby Claudio Jr., SM Supermalls President Steven Tan, SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, RunRio founder Rio de la Cruz, and RunRio Inc.’s Nicole de la Cruz

Thousands join various activities during the launch of SM Active Hub

The launch at SM MOA's Music Hall showcased the SM Active Hub's vision to revolutionize fitness and sports engagement nationwide. With 44 pickleball courts across 21 SM malls and 14 running hubs spanning the archipelago, the SM Active Hub boasts the nation's widest coverage, bringing accessible and top-tier sports experiences to every Filipino.

Join the largest sports revolution in the Philippines—download the SM Malls Online app to register for the SM Active Hub, explore exciting events, and unlock exclusive perks from tenants nationwide.

Runners dash toward the finish line at the SM Active Hub running activation at SM City Butuan.

“At SM Supermalls, we’re committed to creating spaces where Filipinos thrive, and today, we launch SM Active Hub – the Philippines’ largest sports playground. Starting with pickleball and running, the hub offers tournaments, fun runs, sports training, and wellness workshops for all ages and skill levels,” said SM Supermalls President Steven Tan. 

A sea of runners fills the SM Mall of Asia Concert Grounds for the second edition of the Women's Run PH, with over 8,000 participants.

 

Over 14,000 participants join the 13th annual SM2SM Run, conquering the 21K course across Cebu City from SM Seaside City Cebu to SM City Cebu.

Nation’s largest sports playground kicks off with pickleball and running

The launch event was a lively display of the hub’s offerings. Exhilarating pickleball exhibition matches highlighted the sport's growing popularity, while various partner-run clubs gathered, promoting a sense of community. 

The SM Active Hub's impressive network of facilities includes running hubs at iconic locations like SM Mall of Asia, SM By the Bay, and SM Seaside City Cebu, among others. Pickleball enthusiasts can now enjoy the sport at home courts in SM North EDSA, SM Southmall, and various other SM malls nationwide.

Runners stride through SM Center Ormoc as part of the SM Active Hub running activation.

Pickleball, a sport easily enjoyed by all ages, was a major highlight, with numerous players taking to the courts. The sheer scale of the 44 pickleball courts makes this the largest network of its kind in the country.

Players test their skills on the court during the SM Active Hub pickleball activation at SM City Consolacion in Cebu.

The nationwide coverage of the SM Active Hub, reaching from Tuguegarao to Davao, underscores SM Supermalls' commitment to promoting a healthy and active lifestyle across the Philippines. 

The SM Active Hub brings the fun of pickleball to SM City Grand Central, with players of all ages enjoying the action.

This initiative is supported by leading brands such as Toby's Sports, Asics, Sports Central, Under Armour, Power Mac Center, Hydroaid, Daily Fix, But First, Coffee, and Taters, further emphasizing its significance.

This launch is just the beginning. SM Supermalls promises more venues and thrilling sports experiences to come, encouraging everyone to join the SM Active Hub community.

Download the SM Malls Online app to register for the SM Active Hub, discover upcoming events, and enjoy exclusive perks and offers from our tenants nationwide, while being part of the largest sports revolution in the Philippines.
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