Manila, Philippines, 27 February 2025 – Leading superapp Grab Philippines officially launches its Green
Programme, deepening its commitment to environmental sustainability. The
initiative introduces a new toggle-on feature across Grab’s on-demand mobility
and delivery services, allowing users to actively participate in environmental
conservation efforts with strategic program partners Fostering Education &
Environment for Development, Inc. (“FEED”), EcoMatcher Ltd, and the Keo Seima
Wildlife Sanctuary Project.
Through the Green
Programme, Grab users have the opportunity to contribute to environmental
conservation with each ride or delivery. For every GrabCar or GrabTaxi ride,
users can donate PHP 2.00, while every GrabFood or GrabMart delivery allows for
a contribution of PHP 1.00.
A key initiative of
the program is a mangrove-planting project in Dulao Village, La Union. This
effort involves collaboration with local residents and farming community; and
is supported by Ecomatcher and FEED – a Philippine-based NGO focusing on
sustainable education and tree planting, aiming to restore, preserve, and
protect biodiversity across the country.
Grab users can tap
on "Account" and select "Support the Environment" to opt in
or out of the Green Programme with a simple toggle. This user-friendly option
is also available before confirming any food or grocery delivery.
Passengers of Grab
mobility services can also easily access the Green Programme Toggle in the
three-dot overflow menu of their booking screen. Users can choose to opt out of
the program anytime.
“In line with our
ongoing commitment towards nation-building, Grab is focused on leveraging its
tech and platform to cultivate a deep sense of sustainability and care for the
environment across communities here in the Philippines,” said Greg Camacho, Director for Strategy at
Grab Philippines. “We are thankful for the outpouring support of our
kababayans on the launch of this program, and we will continuously innovate and
explore new pathways to make our services greener and reduce our carbon
footprint, nurturing a sustainable future for every rider, driver, passenger,
and consumer in the Grab superapp community.”
Regionally, the
Green Programme also supports the Keo Seima Wildlife Sanctuary project, which
meets the internationally recognized Verified Carbon Standard (VCS) and
Climate, Community & Biodiversity (CCB) standards. This initiative helps
protect and restore nearly 300,000 hectares of natural ecosystems while
safeguarding 75 threatened species.
The Green Programme
is the latest addition to Grab's comprehensive sustainability initiatives.
These efforts include allowing customers to opt out of receiving cutlery in
food deliveries to minimize plastic waste and a regional collaboration with BYD
to provide electric vehicles to Grab’s driver-partners throughout Southeast
Asia. Additionally, Grab has teamed up with Starbucks for the FoodShare
Program, leveraging its delivery network to distribute unsold food from
Starbucks locations to local nonprofits such as the Philippine Food Bank
Foundation, in a bid to tackle food insecurity in the country.
With the launch of
the Green Programme, Grab continues to lead the way in promoting sustainable
urban mobility, and food and grocery delivery, empowering users to make
eco-conscious choices.
Comments
Post a Comment