On November 8, Lacoste unveiled its latest timepiece, the LC33, at SM Mall of Asia, unleashing a celebration that embodies the brand’s iconic, fearless spirit. This exclusive launch event welcomed media, influencers, and the Lacoste Global Team to a one-of-a-kind experience, filled with interactive activities and special giveaways that brought fans deeper into the Lacoste lifestyle.
Lacoste captures the fearlessness and power of the crocodile like never before, with the new LC33. The dauntless spirit of the brand’s icon is reflected in every aspect of this dual-movement watch, the boldest ever timepiece from Lacoste Watches.
Be Confident.
Disrupting the status quo with extra-large dimensions, vivid colors, and an abundance of striking design details, the must-have LC33 leads where others are sure to follow.
The imposing 45mm case, engineered in shatter-proof TR90, is complete with architectural pushers, and fitted with an integrated silicone strap. Both the outer strap and the watch face are embossed with Lacoste’s timeless petit piqué pattern, while a contrast-color crocodile at 12 o’clock adds another signature branded element to the design.
Be Courageous.
The name of the watch makes reference to 1933, the year Lacoste was founded by Rene Lacoste – a man whose determination and fighting spirit on the tennis court earned him the nickname “the crocodile”.
Almost a century later, the iconic Lacoste crocodile continues to inspire, representing boldness, daring, and excitement for a new generation of fans.
Be Curious.
Is one movement enough? Think again. This unique watch is built with both an analogue and a digital movement and includes alarm clock, chronograph, and calendar functions as well as hour, minute, second, month, week, and day displays.
A slim and lightweight electroluminescent (EL) backlight for the two digital screens on the dial provides extremely uniform lighting, generated through colored phosphors for a more environmentally friendly approach.
Be Cool.
The LC33 is presented in a spectrum of attention-grabbing color combinations, including vivid orange or red in combination with a dark dial, pushers, and crown; khaki with orange details on the dial; and fresh white, with design elements in iconic Lacoste green.
The LC33 family will continue to evolve in coming seasons: watch this space.
Be Crocodile.
The LC33 event by Lacoste took place at SM Mall of Asia, wrapping up on November 12. Attendees enjoyed daily challenges like the tennis wall game and had the opportunity to win exclusive Lacoste gifts, creating a memorable connection with the brand’s fearless legacy.
The LC33 launch offered a unique chance for fans—whether long-time enthusiasts or newcomers—to immerse themselves in Lacoste’s bold journey and "Unleash Their Inner Crocodile." The event left a lasting impression, celebrating Lacoste's iconic style and adventurous spirit in an unforgettable way.
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