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MOA 360 LED: A new era of digital display in the Philippines

SM Mall of Asia (MOA) is once again setting a new benchmark for digital innovation in the Philippines with the launch of the MOA 360 LED. This state-of-the-art cylindrical display, towering over 15 meters in height and covering an impressive 170 square meters of LED screen, is destined to become an iconic landmark in the heart of MOA. With its futuristic design and immersive visuals, the MOA 360 LED represents a significant milestone in SM's ongoing expansion and commitment to shaping the future of retail.


The MOA 360 LED, a towering 15-meter cylindrical display, elevates SM Mall of Asia as a global leader in digital entertainment.

A visual spectacle like no other

The MOA 360 LED is more than just a digital screen; it’s an extraordinary, pseudo-realistic visual experience that promises to revolutionize how people engage with advertising and entertainment. The display's innovative cylindrical design offers a unique 360-degree viewing angle, ensuring that no matter where you are in the atrium, you’ll be fully immersed in the stunning visuals. From every corner, visitors will experience vibrant, high-definition content that captivates the imagination and elevates the overall shopping experience.


SM Supermalls’ Executive Vice President for Marketing Jonjon San Agustin, SM Supermalls President Steven Tan, SM Engineering Design and Development Corporation President Hans Sy Jr., SM Mall of Asia Senior Assistant Vice President for Operations Perkin So, Prime Spots President Linda Panutat, and Inewvation International Corporation CEO and President Jayson So.

A new landmark for the Philippines

As the largest of its kind in the Philippines, the MOA 360 LED reaffirms the country's position as a regional hub for technological advancement and creative innovation. Its groundbreaking presence transforms MOA into an even more dynamic and captivating destination for locals and tourists alike.


Daloy Dance Company dancers perform with the MOA 360 LED - Wonders of the Sea in the background, creating a fusion of movement and digital art.

The launch of the MOA 360 LED underscores SM’s vision of creating a cutting-edge, immersive retail environment. This next-generation display sets a new standard for mall entertainment and customer engagement, providing an innovative platform for brands to connect with consumers in ways never before possible.


A mallgoer interacts with an underwater installation at the unveiling of the MOA 360 LED - Wonders of the Sea.


The wonders of the sea

The MOA 360 LED features a breathtaking pseudo-realistic visual, Wonders of the Sea, celebrating the beauty and biodiversity of the sea. The spectacular visuals take viewers on an underwater journey through dynamic coral reefs, teeming marine life, and thriving underwater flora, transporting them to the diverse ecosystems of the region.


Broadcaster Bernadette Sembrano joins the excitement at the launch of the groundbreaking MOA 360 LED.

An event guest is awestruck with the immersive spectacle.

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