Skip to main content

Generous beyond borders: Giving back to the selfless givers

Christmas in the Philippines is renowned for being one of the longest and most festive in the world, filled with vibrant celebrations and unique traditions that start soon as the “ber” months kick in. Among these traditions, one surely stands out: the act of generosity, expressed through thoughtful gifts and heartfelt gestures. 

Few embody the true essence of generosity more profoundly than our overseas Filipino workers (OFWs). These modern-day heroes venture far from home to uplift their families’ futures, sacrificing years of shared moments and braving difficult challenges—from homesickness to cultural adjustments—for their loved ones’ happiness and financial security.
While technological advancements in communication have made life a bit more bearable for OFWs, the feeling of loneliness and isolation is still ever-present, especially during the holiday season which is supposed to be a time for togetherness.
Analyn Ortega, whose story of generosity is featured in Cadbury’s latest film, shares that in her 26 years of working as a domestic helper in Hong Kong, not once was she able to celebrate Christmas with her family back home. And if there is one gift she would like to receive, it is to fly home and spend even just one holiday with her son, Roi.
“Kahit kailan, hindi naging madali sa akin ang malayo sa anak ko, lalo na’t dalawang taong gulang pa lang siya nung nung umalis ako,” said Analyn. “Pero kahit kailan din, hindi ko pinagsisihan ‘tong desisyon ko na mangibang-bansa. Alam kong maraming nawalang taon sa amin at hindi ko na maibabalik ‘yon pero bilang isang magulang, kailangan ko magtiis para mabigyan siya ng magandang kinabukasan.”
Cadbury, a brand that has stood for generosity for over 200 years, gives back to Analyn by arranging for her to have an early Christmas celebration with her son. Analyn was treated to a first-class flight home with Philippine Airlines.

In the film, Analyn is seen boarding a plane, her faced laced with both excitement and anxiousness as the distance between her and Roi closes. To sweeten the journey, a flight attendant hands Analyn a Cadbury Dairy Milk bar with a handwritten note at the back from Roi. He shares that he is one step closer to being employed as an airline pilot—a dream realized by Analyn’s unwavering love, perseverance, and generosity.
“Si mama po talaga ang dahilan kaya gusto kong maging piloto,” shared Roi. “Pangarap ko na makapag-retiro siya ng walang ibang kailangan isipin kundi ang magpahinga at mag-enjoy kasama kami. Gusto ko din maging isang instrument of connection para sa iba pang OFWs na patuloy na nagsasakripisyo para sa mga mahal nila sa buhay.”

“Selfless givers like Analyn are everywhere but they are oftentimes left unseen and unheard,” said Cadbury Philippines’ Marketing Executive, Allana Paz. “We need to remind them that they, too, deserve to receive the love they give and more. It is our hope that by sharing the story of Analyn, more people will be able to find it within themselves to give more love, especially to those who love unconditionally and give selflessly.” 
To watch Cadbury’s latest film, visit https://www.facebook.com/cadburyph/


Comments

Popular posts from this blog

All SM Malls Unite for Cebu: A Nationwide Call to Hope and Empowerment

  All SM malls across the country light up in green to symbolize hope and unity for communities in Cebu affected by Typhoon Tino—reflecting the Filipino spirit of bayanihan and compassion during times of adversity. In the aftermath of Typhoon Tino , SM Supermalls, through SM Foundation and SM Cares , has launched a nationwide campaign titled “All SM Malls Unite for Cebu,” mobilizing support and solidarity to uplift communities affected by the disaster. With the campaign’s message, “HOPE calls for an empowered community,” SM invites Filipinos across the country to extend compassion and generosity—uniting to bring grace, hope, and strength to those in need. SM City Cebu’s Christmas centerpiece glows as part of the “All SM Malls Unite for Cebu” campaign. The lighting ceremony, held on November 13, brings together SM employees, partners, and local stakeholders to express solidarity with those impacted by the recent typhoon. Lighting the Way for Cebu The initiative was launched duri...

A Dozen Delicious Reasons to Dine at SMDC

Looking for your next food trip? These dining spots inside SMDC properties are lowkey, amazing and worth a visit whether you live nearby or are just dropping in. From Japanese beef bowls to Tagaytay cafés with a view, these places offer more than good eats. They bring flavor, vibe, and convenience to everyday dining. Here’s where to eat when hunger strikes: 1. Liminvl Coffee – SMDC Strip at Wind Residences, Tagaytay Liminvl Coffee at SMDC Strip at Wind offers approachable specialty brews in a cozy, home-like space where residents, office workers, and coffee lovers gather; their best-seller is the Apricot Latte, a smooth espresso topped with apricot-infused foam, while favorites like the Americoco, Mushroom Melt, Fish & Chips, and hand-brewed pour-overs keep guests coming back, with seasonal coffee mocktails, an expanded food menu, and upcoming workshops making it a true community hub. Price Range per Head: 400-700 Link: https://www.instagram.com/liminvlcoffee?igsh=MWRhYmVpcHlpbnB5N...

SM City Santa Rosa’s Pride Pheerayde 2025: A Dazzling Celebration of Love, Inclusion, and Community

  SANTA ROSA, LAGUNA — A wave of color, music, and  colorful pride filled SM City Santa Rosa as the mall hosted its biggest and brightest celebration of the LGBTQIA+ community to date — Pride Pheerayde 2025 .  The event, held in celebration  of Pride Month, marked a historic first among SM malls in Laguna, and drew an overwhelming show of support from the community, local leaders, and partner organizations. With the theme “Celebrate Pride   Love,” the event turned the mall amphitheater was transformed into a hub of celebration and entertainment. Attendees were treated to a dynamic lineup of performances by talented drag queens, youth advocates, artists, and allies—bringing color, creativity, and courage to every corner of the celebration. A sea of rainbow pride floods SM City Santa Rosa’s main atrium during Pride Pheerayde 2025 — complete with drag queens, rainbow installations, and an electrifying atmosphere of love and inclusion. A true show stoppers were the Mila...