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TOPTEN10 is Finally Here: The First in the Philippines Opens at SM Mall of Asia!



Have you ever admired the effortlessly chic airport fashion of your favorite K-pop idols? Now you can bring that same cool, off-duty vibe into your wardrobe at TOPTEN10, the beloved South Korean fashion brand making its first-ever appearance in the Philippines! Opening its doors at SM Mall of Asia, TOPTEN10 brings a fresh take on affordable, high-quality basics and trendy pieces that are perfect for building that Korean look straight out of Seoul.


Why You’ll Love TOPTEN10

Clothes as versatile as your lifestyle? TOPTEN10 offers simple yet stylish fashion for everyone—men, women, and kids. From sleek activewear to comfy casuals and work-friendly pieces, it blends Korean-inspired trends with everyday practicality.


“We’re so excited to bring TOPTEN10 to the Philippines,” says Hans Clifford Yao, CEO of Agile Retail Ventures Inc. “Filipinos love versatile, trendy pieces that work for all parts of their busy lives, and TOPTEN10 delivers exactly that—fashion that looks great, feels great, and fits any occasion.”




Korean Style, Filipino Spirit

Filipinos have always loved the sleek, effortless appeal of Korean fashion—and now TopTen10 brings it closer than ever. Inspired by K-pop and K-drama, the brand combines on-trend designs but made for everyday comfort, proving that style doesn’t have to come at the expense of ease or practicality. From cool neutrals to statement pieces, there’s something for everyone looking to express their individuality.



A Grand Opening with Exciting Surprises

The launch at SM Mall of Asia was an unforgettable experience, featuring a vibrant K-pop inspired pop-up with interactive photo areas, fun product displays, and a claw machine filled with exciting freebies. Guests were treated to a taste of Seoul’s famous fashion streets, culminating in a ribbon-cutting ceremony and an exclusive first look at TopTen10’s stylish collections.




Exclusive Launch Promos

  • Win a Trip to South Korea!
    Make your K-fashion dreams come true! Shop at TOPTEN10 SM Mall of Asia from November 29 to December 15, 2024, and for every ₱3,500 you spend in a single receipt, you’ll get a raffle ticket for a chance to win a trip to South Korea. Winners will be announced on December 25, 2024—just in time for Christmas!

  • Free Custom Keychain with a Twist
    Spend ₱2,500 in a single receipt, and you’ll receive a free TOPTEN10 carabiner keychain. Plus, you get to pick two extra charms to personalize your look—perfect for adding a fun touch to your accessories.


More Fashion, More Fun at SM

TOPTEN10’s opening is just one of the many ways SM Mall of Asia is bringing global brands closer to you. From your wardrobe staples to stylish new trends, there’s always more for you at SM.


Don’t miss out—visit TOPTEN10 at SM Mall of Asia today and discover how fashion can be fun, functional, and truly you. For updates, follow @topten10_philippines on Facebook and Instagram or check out topten10.goodwearmall.com. Visit also www.smsupermalls.com or follow @smsupermalls on social media.


Fashion has never been this exciting—see you at TOPTEN10!
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