Seen in PH

SM Aura and SM Podium are setting new standards for food and lifestyle, offering a harmonious blend of world-class dining and premium shopping experiences. Explore first-in-SM culinary concepts that delight the palate, alongside a curated selection of lifestyle stores showcasing the latest in fashion, home essentials, and wellness. These premier destinations invite you to experience extraordinary flavors while elevating your style and living spaces, creating a seamless fusion of taste and trend under one roof. New flavors to savor at SM Aura Experience Manila’s first Kyoto-style sukiyaki bar at Inari Sukiyaki! Inspired by a memorable sukiyaki experience in rural Japan, Inari offers a unique Kansai-style sukiyaki where marinated beef is caramelized to perfection, creating an intense, flavorful dish. Served donburi-style with premium beef on rice, miso soup, and a soft-boiled egg, it’s a hearty and authentic taste of Japan.  Burger & Lobster, the renowned London-based brand, is e...

Have you ever admired the effortlessly chic airport fashion of your favorite K-pop idols? Now you can bring that same cool, off-duty vibe into your wardrobe at TOPTEN10, the beloved South Korean fashion brand making its first-ever appearance in the Philippines! Opening its doors at SM Mall of Asia, TOPTEN10 brings a fresh take on affordable, high-quality basics and trendy pieces that are perfect for building that Korean look straight out of Seoul. Why You’ll Love TOPTEN10 Clothes as versatile as your lifestyle? TOPTEN10 offers simple yet stylish fashion for everyone—men, women, and kids. From sleek activewear to comfy casuals and work-friendly pieces, it blends Korean-inspired trends with everyday practicality. “We’re so excited to bring TOPTEN10 to the Philippines,” says Hans Clifford Yao, CEO of Agile Retail Ventures Inc. “Filipinos love versatile, trendy pieces that work for all parts of their busy lives, and TOPTEN10 delivers exactly that—fashion that looks great, feels great, and ...

Catch these movies on IMAX with Laser at SM Aura, SM Iloilo, SM Mall of Asia, and SM North EDSA Universal Pictures, Paramount Pictures, and the Walt Disney Company are giving viewers an early Christmas present with four movies that will make a trip to the cinemas worthwhile because of the impeccable storytelling and stunning visuals that are best seen on the big screen. Here are the four must-watch international movies that you should not miss at SM Cinema IMAX with Laser at SM Aura, SM Iloilo, SM North EDSA, and SM Mall of Asia, which has the biggest IMAX with Laser screen in the Philippines: 1 WICKED (now showing) Experience the magic of “Wicked” with Elphaba and Glinda. The highly anticipated movie musical starring Ariana Grande (Glinda) and Cynthia Erivo (Elphaba) features dazzling visuals, sweeping musical numbers, and spectacular set designs that will be best appreciated on the giant screen where every detail is magnified. For fans of the beloved Broadway musical and new viewers ...

  Everything’s here at SM, even TikTok Shop! SM Supermalls has long been the heart of Filipino shopping and lifestyle, offering everything you need under one roof. With its recent partnership with TikTok Shop, SM Supermalls has taken things up a notch by launching She Leads: Fun Beyond Shopping , a three-day event held at SM Mall of Asia’s Main Atrium.  Actress Marian Rivera graces the She Leads: Fun Beyond Shopping event, highlighting the importance of supporting women entrepreneurs. This unique celebration championed Micro-, Small, and Medium-Sized Enterprises (MSMEs), particularly women-led businesses. By blending digital innovation with physical retail, it transformed the shopping experience and empowered online entrepreneurs to connect with customers in a real-world setting. This is consistent with SM Supermalls' thrust to promoting MSMEs and strongly advocating for women's empowerment, giving these online entrepreneurs the experience of selling their products in the ele...

  Famous social media personality and original SM Supermalls Grand Magical Parade Princess, Zeinab Harake, celebrates with her children and fiancé, former National University (NU) Bulldogs basketball star, Ray Parks. The holidays just got brighter in the South! SM City Bacoor and SM City Dasmariñas recently launched the much-anticipated SM Supermalls Grand Magical Christmas Parade, bringing festive cheer to the community after a five-year-long wait. This beloved holiday favorite for shoppers, families, and friends brings a spectacular experience filled with dynamic colors, enchanting music, and the heartwarming magic of Christmas. Whimsical celebration at SM City Bacoor Launching at SM City Bacoor, this year's SM Supermalls Grand Magical Christmas Parade brings together over 80 beloved Christmas characters, from Santa Claus and his joyful elves to reindeer and classic Christmas favorites.  Bringing the beat of Christmas are these toy drummer boys coming to life.   Lively ...

  Now showing at SM Aura until November 26, and SM City North EDSA until November 29—free admission! Movie lovers have until this week to catch the 27th French Film Festival at SM Aura and SM City North Edsa. Presented by the Embassy of France to the Philippines, in partnership with SM Supermalls and SM Cinema, the festival brings the power of feminist cinema to the forefront through a selection of films by French and Filipina filmmakers.  SM Supermalls President Steven Tan and French Ambassador Marie Fontanel during the French Film Festival opening night at SM Aura Cinema. French Ambassador Marie Fontanel (right), SM Supermalls Executive Vice President for Marketing Jonjon San Agustin (left), and director Sigrid Bernardo (center) lead the ceremonial toast to launch the 27th French Film Festival: Feminist! at SM Aura Cinema. Belgian Ambassador Michel Parys (right) and French Embassy Cultural Attaché Martin Macalintal at the festival screening of Le Comte de Monte-Cristo (The C...