The SM Holiday Job Fair + Skills e-Hub officially opens at the SM Mall of Asia Music Hall with national and local leaders in attendance.
PASAY CITY, Philippines — Hundreds of Filipinos explored new career opportunities today as the SM Holiday Job Fair + Skills e-Hub opened at the SM Mall of Asia Music Hall, in partnership with the Office of the President, Department of Labor and Employment (DOLE), Department of Information and Communications Technology (DICT), Private Sector Advisory Council (PSAC), and SM Supermalls.
Held in celebration of DOLE’s 92nd Founding Anniversary, the event underscored the growing strength of public–private collaboration in expanding employment access and equipping Filipinos with essential digital and AI skills.
SM Supermalls President Steven Tan welcomes partners, employers, and job seekers, emphasizing SM’s commitment to opening opportunities nationwide.
A Nationwide Push for Opportunity
Since November 2023, SM, DOLE, and PESO have mounted more than 370 job fairs nationwide, serving over 220,000 job seekers and producing more than 30,000 hired-on-the-spot (HOTS) placements. The recent recognition of the 30,000th HOTS at SM City Tuguegarao highlighted the substantial reach of the nationwide effort.
Pasay City Mayor Hon. Emi Calixto-Rubiano expresses the LGU’s support for initiatives that bring employment and livelihood opportunities closer to citizens.
DICT Secretary Henry Aguda highlights the DICT’s commitment to advancing digital and AI training programs that prepare Filipinos for the fast-evolving workforce.
Jobs + Upskilling: Preparing Filipinos for the Future
This year’s job fair strengthened the model of combining employment with upskilling. The DICT–SM Skills e-Hub featured free digital courses from SPARK, Google Career Certificates, HP LIFE, and Cisco Networking Academy. AI-focused sessions led by Asia Pacific College and IBM SkillsBuild further introduced job seekers to emerging technologies shaping the future of work.
Job seekers celebrates being hired on the spot (HOTS)—a testament to the life-changing impact of nationwide job fairs hosted across SM malls as a result of the spot result at the SM Job Fair + Skills e-Hub Holiday Career Fest.
SM Supermalls’ Commitment
SM Supermalls President Steven Tan reaffirmed the company’s dedication to removing barriers for Filipino workers: “Today’s gathering is more than a job fair—it is a nationwide effort to open doors, strengthen skills, and create real pathways to meaningful work.” SM continues to offer its nationwide mall network as an accessible venue for job fairs, livelihood programs, and government services—bringing opportunities closer to communities across the Philippines.
A Day of Hope and New Beginnings
Job seekers spent the day joining interviews, digital upskilling sessions, and mentoring workshops conducted by DOLE, DICT, APC, IBM SkillsBuild, and Go Negosyo. The event reinforced a shared mission to ensure Filipinos are equipped, confident, and future-ready as they step into 2026.