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FASHIONPHILIPPINES MILAN BRAND DEVELOPMENT AND EXHIBITION PROGRAM 2026

In partnership with THE CENTER FOR INTERNATIONAL TRADE EXPOSITIONS AND MISSIONS, PHILIPPINE TEXTILE RESEARCH INSTITUTE, PHILIPPINES CONSULATE GENERAL IN MILAN, PHILIPPINE FASHION COALITION AND LIT FASHION CONSULTANCY

Fondazione Sozzani in partnership with The Center for International Trade Expositions and Missions (CITEM), Philippine Textile Research Institute (DOST-PTRI), Philippines Consulate General in Milan, Philippine Fashion Coalition (PFC), and LIT Fashion Consultancy presents the second edition of FASHIONPhilippines Milan.
The brand development and exhibition program that places Filipino fashion front and center on the international stage. The brand development session culminates with a three-day exhibition at Fondazione Sozzani in Milan on September, via Tazzoli 3, from September 22 to 24, 2026, during Milan Fashion Week S/S 2027. The showcase features curated works by 12 Filipino brands, bringing the country’s vibrant creativity to one of the world’s most important fashion capitals.

THE BRANDS

ADAM PEREYRA JEWELRY
BAGASÁO
CALLI
CHED STUDIO
IDYLLIC SUMMERS
IÑIGO
JUN ESCARIO
ORIAS
PALENGKE
RENZ REYES
VIÑA ROMERO
ZIV REI ALEXI 
THE MENTORS

Ahead of the Milan exhibition, the participants also attend intensive brand development sessions with a distinguished eight-member panel of global fashion leaders. The lineup, led by Sara Sozzani Maino, creative director of Fondazione Sozzani, includes:
SILVIA BERTOCCHI head of cultural program of Fondazione Sozzani
VERONICA BERTOZZI project director for HIMco
HELENA BOISSONNAS expert on buying & sourcing for department store at Le Bon Marché - Paris
MATTEO DEL CHERICO founder & owner of MDC Showroom
MARINA LYRITZI wholesale manager and brand consultant
MARZIA NARDUZZI strategic advisor for fashion brands
TETTA ORTIZ-MATERA founder of LIT Fashion Consultancy
RICCARDO TERZO stylist, fashion editor, consultant and lecturer
CITEM Executive Director Leah Pulido Ocampo shared that the first edition highlighted both the strengths of Filipino fashion and the work needed to prepare brands for international growth. “Our experience from the inaugural run affirmed the global potential of Filipino fashion while also showing the importance of strengthening brands’ readiness to compete internationally,” Ocampo said. “For 2026, we are developing a more strategic program that gives equal importance to creativity, business development, and long-term market access.”
For Philippine Fashion Coalition President Jackie C. Aquino, one of the clearest takeaways was the need to treat fashion not only as a creative field, but also as a business. “The business dimension of fashion is paramount,” Aquino said, noting that brands must be prepared operationally—not just creatively—to succeed internationally.
Organizers placed greater focus on selecting brands with both strong design identities and the capacity to scale, supported by closer collaboration between industry and government partners. The broader goal is to help position Filipino fashion as a globally competitive industry by 2035, supported by innovation, textile development, and cohesive industry support.
For 2026, the program introduces more targeted development sessions based on feedback from mentors and participating brands. LIT Fashion Consultancy’s Tetta Ortiz-Matera of LIT Fashion Consultancy emphasized the importance of understanding how international markets operate. “Local brands must understand that doing business internationally requires a different mindset—from wholesale pricing and delivery timelines to collection structure and buyer engagement,” she said.
New modules cover pricing, line sheet development, market positioning, and international selling strategies. The program is also strengthening its sales and showroom component to help participating brands connect more directly with buyers and distribution channels abroad.
This approach is already showing results. Following the past edition, Two Filipino brands secured representation with two separate Paris-based showrooms, an important step toward integrating Filipino fashion into the global market. For participating designers, the experience offered more than visibility. It also challenged them to rethink how they present and grow their brands internationally.

opening by invitation
Tuesday September 22, 2026 from 4.30PM to 7.30PM
on display by registration
Tuesday September 22 from 10.30AM to 4PM Wednesday September 23 from 10.30AM to 7PM and Thursday September 24, from 10.30AM to 5PM

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