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Beneath the Riviera Sun: A Season of Coastal Elegance at Rustan’s

 Welcome the summer season with a celebration of effortless style, immersive experiences, and sun-soaked sophistication where Riviera charm meets modern city living






There is a certain ease that comes with summer. A slower pace, a lighter mood, and a renewed appreciation for the simple pleasures of style and living well. This season, Rustan’s captures that feeling with Beneath the Riviera Sun, their Summer 2026 campaign inspired by the warmth and quiet elegance of the Mediterranean coast.


The campaign comes to life on April 17 at Rustan’s Makati, where guests will step into an immersive environment that brings together fashion, beauty, and lifestyle in one cohesive narrative.


An Immersive Riviera Experience

Across its stores, spaces will be transformed into a vision of seaside living. Sunlit textures, breezy silhouettes, and vibrant yet refined details will evoke the charm of coastal destinations, where style feels instinctive and quietly sophisticated. A setting designed for discovery and where every corner will entice guests to experience summer at Rustan’s.


Each floor offers a distinct expression of the Riviera spirit. Each will bring it to life through sound, movement, and curated encounters. At the Women’s Floor, a series of live performances featuring playful jazz and coastal rhythms will energize the space, setting the tone for a vibrant, fashion-forward experience. The Men’s Floor will shift into a more relaxed tempo with acoustic performances, evoking the ease of seaside afternoons, while the Beauty Floor becomes a sensorial escape, elevated by ambient music and a curated DJ set, alongside live beauty moments that highlight ritual and indulgence.


Guests will be invited to engage in a series of thoughtfully designed activities. Refreshing touches such as gelato carts and summer beverages bring a taste of the coast indoors, while interactive moments like Instax photo stations, sticker customizations, and personalized styling sessions encourage creativity and self-expression. Beauty consultations and quick makeovers offer a more intimate layer of the experience, complemented by lifestyle activations that invite guests to slow down and explore. Together, these elements create a dynamic yet seamless journey through the space.


At the 5th floor, a fashion presentation will unfold through movement and storytelling. Models will be seen moving fluidly through the space, showcasing relaxed tailoring, resort-ready pieces, and elevated essentials that define the modern summer wardrobe.


Step down 3 levels and you’ll find yourself immersed at The Style Edit: Le Soleil de la Riviera, a curated showcase where brands will present key seasonal looks that transition seamlessly from city to coast, reinforcing Rustan’s signature of timeless, versatile dressing.


Men’s, women’s, beauty, home, and kids come together in a cohesive yet dynamic journey, where fashion, design, and lifestyle intersect. It is an experience that encourages guests not only to shop, but to linger and discover.


A Season of Style and Discovery

Extending beyond the launch, Beneath the Riviera Sun unfolds as a month-long campaign across Rustan’s Makati, Shangri-La, Alabang, Gateway, and Cebu, offering customers an elevated retail experience shaped by exclusive privileges and curated selections.


On April 17, guests can enjoy x5 FSP points, alongside a special P1,000 off for every P15,000 purchase while 0% installment options of up to 12 months across selected brands with major bank partners will be available, making seasonal purchases even more accessible.


The momentum continues through April 18 to 19 with x3 FSP points across Rustan’s stores and participating SSI and SLCI brands, extending the excitement beyond the launch day.


Adding a layer of discovery, Around the Coast invites customers to explore the store through a curated journey across categories. By locating participating brands such as Clarins, Bimba Y Lola, American Tourister, Damiani, Mustela, and Christofle, the first 50 participants will receive exclusive prizes, turning the retail experience into an engaging and rewarding pursuit.


Enjoy special event-day-only offers, including exclusive gifts with purchase and limited-time promotions across participating brands. Indulge in ongoing campaign highlights such as discounts on summer essentials, from fashion and accessories to beauty and travel pieces, alongside curated bundles and brand-specific offers available throughout the season.


Select brands also introduce exclusive in-store activations and promotions, giving customers access to limited-edition finds and seasonal must-haves, while Rustan’s continues to offer thoughtful incentives designed to enhance the overall shopping experience.


As the campaign unfolds, Rustan’s presents more than just a seasonal update. It offers a complete expression of summer living, where style, experience, and atmosphere come together in a way that feels effortless, refined, and distinctly its own.



Special thanks to:

Beauty: Lancôme

Curated selection of wines, spirits, and cocktails: Philippine Wine Merchants

Sponsors / Partners: Vespa



Shop at a Rustan’s near you, online at Rustans.com, or via our Personal Shopper at 09171111952. For updates and announcements, head to @RustansBeautySource on Instagram, Facebook, and TikTok, and @rustansph and on Instagram and Facebook.








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