Art enthusiasts and Globe subscribers line up at the Globe Experience Booth to explore augmented reality‑enabled art, while enjoying exclusive treats, giveaways, and creative activities that bring technology and artistry together.
Globe Telecom joined the celebration of Art in the Park’s 20th anniversary, reinforcing its commitment to nation‑building through its continued support of Filipino creativity and culture. The country’s most accessible art fair, held at Jaime Velasquez Park in Salcedo Village, continues to democratize art appreciation and collecting, bringing together galleries, artists, and creative communities in a relaxed outdoor setting.
This year’s edition featured 55 exhibitors, including galleries, art collectives, independent art spaces, and student groups, with all artworks priced reasonably to keep collecting approachable for young and first‑time art enthusiasts. By supporting Art in the Park, Globe is creating opportunities for customers to experience local art contributing to the growth of Filipino artists and the creative community.
At the Globe Experience Booth, powered by Globe AT HOME, visitors stepped into a vibrant fusion of art and technology. In collaboration with Scarletbox and through the Artivive app, limited edition Globe AT HOME 5G WiFi router skins, featuring artworks of Philippine National Artists, burst into life via augmented reality, transforming static designs into dynamic, interactive masterpieces. This cutting‑edge showcase seamlessly blended creativity, connectivity, and innovation, redefining how audiences experience and engage with art.
Globe subscribers enjoyed exclusive perks, from treats by partner merchants to the chance to showcase their creativity by customizing Globe merchandise, turning the experience into something more personal, memorable, and inspiring.
"Art in the Park has always been about building a space where Filipino artists and audiences can come together and celebrate creativity and community. Long-time partners like Globe help make that possible. Their support not only sustains the fair but also strengthens the broader creative industry by empowering young storytellers and giving them opportunities to engage with the art scene," said Trickie Lopa and Lisa Periquet, Co‑Founders of Art in the Park.
Building on its student programs, Globe welcomed 60 Student Media Ambassadors from universities across Metro Manila to serve as storytellers for the fair. These aspiring creators captured and shared their perspectives through social content, connected with artists and creative communities, and enjoyed exclusive perks like Globe merch and Rewards points. To prepare them for the role, Globe hosted a Social Media 101 masterclass ahead of the event, equipping students with practical skills and creative insights from Globe Marketing Experts and Social Media Ambassadors.
“Globe’s support for Art in the Park reflects our strong belief that creativity is a powerful force which enables progress. This is why we continue to champion platforms that highlight Filipino creativity, while giving our customers meaningful experiences that celebrate culture and technology. At the same time, we are empowering our next generation of storytellers through our student programs, empowering young creators with the skills, experiences, and opportunities they need to thrive in the digital and creative space,” said Roche Vandenberghe, Chief Marketing Officer at Globe.
By proudly supporting the celebration of two decades of Art in the Park, Globe reinforces its broader mission to make art more accessible while empowering creative communities. By helping Filipinos discover their passions, unlock opportunities, and share their talents, Globe is driving a more vibrant, inclusive, and progressive Philippines, where creativity and connectivity come together to inspire the youth and the nation. Through initiatives like this, Globe brings experiences closer to its customers, making them more personal, meaningful, and truly just for you.
For more information about Globe, visit www.globe.com.ph.
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