Sun Life Philippines appoints JJ Moreno as President of its insurance business

Jonathan Juan “JJ” Moreno, President of Sun Life of Canada (Philippines), Inc.

MANILA, PH – June 2025– Sun Life of Canada (Philippines), Inc. recently announced the appointment of Jonathan Juan “JJ” Moreno as the company’s new President. This strategic leadership move reinforces Sun Life’s commitment to strengthening its position as the number 1 life insurance company in the Philippines.

Moreno brings with him over 20 years of experience as a seasoned business executive, having held leadership roles across various industries. Most recently, he served as the President and CEO of the financial technology (FinTech) companybehind Beep cards, AF Payments Inc. A graduate of the Philippine Military Academy, Moreno is known for his ability to drive strategy execution and lead organizational transformation. He has consistently demonstrated a results-driven, values-centered, and Client-focused leadership style.

“JJ Moreno’s appointment is a significant step in our journey, as we strive to further elevate Sun Life’s impact in the lives of Filipinos,” said Benedict Sison, CEO and Country Head of Sun Life Philippines. “His proven track record of achieving results with integrity, combined with his transformational leadership, will be instrumental as we continue to evolve to meet the changing needs of our Clients and advisors.”

As Sun Life Philippines continues to innovate and grow, Moreno’s leadership is expected to bring fresh perspectives and renewed energy to the organization. His appointment underscores Sun Life’s unwavering commitment to helping Clients achieve lifetime financial security and live healthier lives.

"I am deeply honored and excited to embark on this new chapter with Sun Life Philippines,” Moreno said. “In a rapidly changing world, we are accelerating our transformation to be a future -ready and Client centric leader in the industry. The possibilities are endless, and Sun Life is ready to lead the way.”

To learn more about Sun Life Philippines, visit www.sunlife.com.ph. To stay updated, follow Sun Life Philippines on Facebook, Instagram, and TikTok.

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