As businesses seek new avenues for growth beyond the domestic market, overseas Filipinos are emerging as an increasingly important consumer segment. Recognizing their influence on family spending, purchasing decisions, and everyday life back home, PLDT Global and SM Cinema are leveraging Ramdam, PLDT Global's audience engagement and digital advertising platform, to connect with Filipinos beyond the Philippines. (L-R) PLDT Global Head of Consumer Ecosystem and Growth Jules Salonga and SM Prime Holdings Inc. Vice President for Cinema Marketing Myra Moñozca seal partnership for OFW initiatives. The collaboration marks one of the first major brand initiatives to use Ramdam to engage overseas Filipinos, highlighting how companies can extend customer engagement beyond domestic borders and into global Filipino communities. While they live and work abroad, they remain closely involved in supporting their families and influencing household decisions in the Philippines. This continu...