Seen in PH

    High fashion has never been just about labels. It’s about confidence, creativity, and making a look your own. At SM Supermalls, in partnership with TikTok LIVE, fashion becomes more accessible and participatory, giving everyday mallgoers a chance to be part of the moment, not just watch it. Inspired by the enduring influence of The Devil Wears Prada , the collaboration brings online style inspiration into the mall experience. Fashion inspiration may begin with a scroll, but consumers still crave the experience of discovering pieces in-store and trying on looks for themselves. SM Supermalls and TikTok LIVE are bringing those worlds together. More than a campaign, it reflects how people discover trends online, then make them their own in real life. A First-of-Its-Kind Collaboration In one of the first collaborations between SM Supermalls and TikTok LIVE, a new kind of malling emerges—where livestreaming and shopping happen simultaneously. At the center of this movement are c...

  In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan , and more to vibe check the ultimate summer hangouts here at your most loved SM!  Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE. This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You! Play All Day, LIVE! The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the...