Seen in PH

    High fashion has never been just about labels. It’s about confidence, creativity, and making a look your own. At SM Supermalls, in partnership with TikTok LIVE, fashion becomes more accessible and participatory, giving everyday mallgoers a chance to be part of the moment, not just watch it. Inspired by the enduring influence of The Devil Wears Prada , the collaboration brings online style inspiration into the mall experience. Fashion inspiration may begin with a scroll, but consumers still crave the experience of discovering pieces in-store and trying on looks for themselves. SM Supermalls and TikTok LIVE are bringing those worlds together. More than a campaign, it reflects how people discover trends online, then make them their own in real life. A First-of-Its-Kind Collaboration In one of the first collaborations between SM Supermalls and TikTok LIVE, a new kind of malling emerges—where livestreaming and shopping happen simultaneously. At the center of this movement are c...

  Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself! Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls! Elevated Fits to Start Your Day Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day. New Balance   Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear. Apple & Eve  Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve bring...